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Keywords: "Business Strategy"

Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

Authors: Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

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Inge Cellianada Cahyono: Universitas Muhammadiyah Jember
Dani Kurniawan: Universitas Muhammadiyah Jember
Indri Agustin: Universitas Muhammadiyah Jember
Arik Muji Winarni: Universitas Muhammadiyah Jember
Setiyo Budi Tripriyono: Universitas Muhammadiyah Jember
Maghfur El Muhammady: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Mu’ah: Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Pages: 446-455
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DOI:  10.35870/ijmsit.v5i2.6087
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
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DOI:  10.35870/ijmsit.v4i2.3320
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Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Authors: Rizky Zakariyya Rasyad, Putri Nuraini Mawardah

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Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Putri Nuraini Mawardah: STMIK Widya Cipta Dharma
Pages: 366-375
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DOI:  10.35870/ijmsit.v4i2.3142
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
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DOI:  10.35870/ijmsit.v5i2.5979
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Abstract
Human Capital Development Strategies in Improving the Performance of The General and Financial Bureaus of The Indonesian Quarantine Agency

Authors: Akhmad Alfaraby, Lijan Poltak Sinambela

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Akhmad Alfaraby: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 20-26
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DOI:  10.35870/ijmsit.v5i1.3619
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Abstract
Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel

Authors: Satrio Sudarso

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Satrio Sudarso: University of Muhammadiyah Sidoarjo
Pages: 165-174
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DOI:  10.35870/ijmsit.v3i2.1411
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Abstract
International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Sumardi: Universitas Tangerang Raya
Pages: 137-147
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DOI:  10.35870/ijmsit.v4i1.2682
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Abstract
Green Innovation on the Business Performance of Halal-Certified Micro, Small, and Medium Enterprises in South Sulawesi

Authors: Hardiyanti Ridwan, Muslimin H. Kara, Abdul Wahab, Rika Dwi Ayu Parmitasari, Abd. Muhaemin Nabir, Nurwahida

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Hardiyanti Ridwan: Universitas Islam Ahmad Dahlan
Muslimin H. Kara: Universitas Islam Negeri Alauddin Makassar
Abdul Wahab: Universitas Islam Negeri Alauddin Makassar
Rika Dwi Ayu Parmitasari: Universitas Islam Negeri Alauddin Makassar
Abd. Muhaemin Nabir: Universitas Islam Ahmad Dahlan
Nurwahida: Universitas Islam Ahmad Dahlan
Pages: 414-420
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DOI:  10.35870/ijmsit.v5i2.5808
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Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies

Authors: Sutomo

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Sutomo: Universitas Tangerang Raya
Pages: 330-338
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DOI:  10.35870/ijmsit.v3i2.1603
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

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Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
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DOI:  10.35870/ijmsit.v4i2.3097
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Abstract
Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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Abstract
Identification of Factors of Small Enterprise Coffee Development: A Case Study in UUT Agro Semesta, Bali

Authors: I Gusti Ayu Widari Upadani, Ni Luh Putri Srinadi, Gusti Ngurah Aditya Krisnawan

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I Gusti Ayu Widari Upadani: Institut Teknologi Dan Bisnis STIKOM Bali
Ni Luh Putri Srinadi: Institut Teknologi Dan Bisnis STIKOM Bali
Gusti Ngurah Aditya Krisnawan: Institut Teknologi Dan Bisnis STIKOM Bali
Pages: 23-28
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DOI:  10.35870/ijmsit.v6i1.6528
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Abstract
Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
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DOI:  10.35870/ijmsit.v3i2.1491
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Collaboration of the 'Merah Putih' Village Cooperative Business Model and Public Kitchens in Supporting Local Food Security

Authors: Sukaris, Havy Wardana, Anik Nur Cholifah, Tomi Indarto, Suwandi, Hernum Daya Wati, Suwarno, Wiwik Widiyawati, Endah Mulyani

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Sukaris: Universitas Muhammadiyah Gresik
Havy Wardana: Research and Development Agency (Bappeda) of Gresik Regency
Anik Nur Cholifah: Research and Development Agency (Bappeda) of Gresik Regency
Tomi Indarto: Research and Development Agency (Bappeda) of Gresik Regency
Suwandi: Universitas Muhammadiyah Gresik
Hernum Daya Wati: Universitas Muhammadiyah Gresik
Suwarno: Universitas Muhammadiyah Gresik
Wiwik Widiyawati: Universitas Muhammadiyah Gresik
Endah Mulyani: Universitas Muhammadiyah Gresik
Pages: 39-46
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DOI:  10.35870/ijmsit.v6i1.6542
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Abstract
Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida

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Aat Ruchiat Nugraha: Padjadjaran University
Diah Fatma Sjoraida: Padjadjaran University
Pages: 67-75
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DOI:  10.35870/ijmsit.v5i1.3707
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Abstract
Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
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DOI:  10.35870/ijmsit.v5i1.3648
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Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors

Authors: Ahmad Rizani, Rizky Zakariyya Rasyad, Lina Budiarti, Upik Sri Sulistyawati

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Ahmad Rizani: Universitas Palangkaraya
Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Lina Budiarti: Universitas Muhammadiyah Pontianak
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 205-216
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DOI:  10.35870/ijmsit.v3i2.1471
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Abstract
Welfare Transformation Through Productive Business Empowerment: A Review of Khadijah 2 Orphanage Surabaya

Authors: Satrio Sudarso

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Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Pages: 24-36
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DOI:  10.35870/ijmsit.v4i1.1984
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Abstract
Investment Strategies for Strengthening the Organizational Knowledge System in Industrial Business Entities

Authors: Margarita Ekadjaja, Rorlen

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Margarita Ekadjaja: Universitas Tarumanagara
Rorlen: Universitas Tarumanagara
Pages: 421-430
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DOI:  10.35870/ijmsit.v5i2.5917
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Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation

Authors: Suyamto, Dian Deliana, Sujatmiko

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Suyamto: Universitas Muhammadiyah Karanganyar
Dian Deliana: Universitas Muhammadiyah Karanganyar
Sujatmiko: Universitas Muhammadiyah Karanganyar
Pages: 279-287
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DOI:  10.35870/ijmsit.v5i2.4609
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Abstract
The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur

Authors: Putu Ayu Nadya Pradnyagita

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Putu Ayu Nadya Pradnyagita: Institut Pariwisata Dan Bisnis Internasional
Pages: 396-410
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DOI:  10.35870/ijmsit.v4i2.3140
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Abstract
Determinants of Repurchase Intention on E-Grocery Alfagift

Authors: Elistia, Resty Emerellia Septiani

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Elistia: Universitas Esa Unggul
Resty Emerellia Septiani: Universitas Esa Unggul
Pages: 143-152
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DOI:  10.35870/ijmsit.v3i1.1396
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Abstract
Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors: Jauhari Arief Bustaman, Anas Hidayat

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Jauhari Arief Bustaman: Islamic University of Indonesia
Anas Hidayat: Islamic University of Indonesia
Pages: 261-265
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DOI:  10.35870/ijmsit.v3i2.1643
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Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method

Authors: Yanuar Wibawadi, Istyakara Muslichah

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Yanuar Wibawadi: Islamic University of Indonesia
Istyakara Muslichah: Islamic University of Indonesia
Pages: 250-260
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DOI:  10.35870/ijmsit.v3i2.1596
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Abstract
The Influence of Psychological Empowerment on Work Engagement with The Mediating Role of Organizational Commitment in Wera Community Health Center Employees

Authors: Herdiman, Susanto Tirtoprojo

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Herdiman: Universitas Sebelas Maret Surakarta
Susanto Tirtoprojo: Universitas Sebelas Maret Surakarta
Pages: 104-112
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DOI:  10.35870/ijmsit.v4i1.2676
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