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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation
Authors: Fariz Irfandi, Agus Abdurrahman
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO
Authors: Rizki Juwita Sari, Anton Agus Setyawan
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The Impact of Brand on Purchasing Decisions
Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City
Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang
Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah
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The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles
Authors: Achmad Jauhar Wiyoko, Ralina Transistari
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The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember
Authors: Deddy Dwi Purnomo, Anindya Restu Permana, Dedy Irawan, Nurul Qomariah
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The Effect of Advertising and Consumer Satisfaction on Consumer Loyalty to Pepsodent Products in Banda Aceh City
Authors: Zulfan Yusuf, Sarboini Sarboini, Mariati Mariati, Saiful Amri, Syamsul Rizal
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms
Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan