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Keywords: "Brand Image"

The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
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DOI:  10.35870/ijmsit.v3i2.1534
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
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DOI:  10.35870/ijmsit.v5i1.3800
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The Impact of Brand on Purchasing Decisions

Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum

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Edy Purwo Saputro: Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta
Pages: 30-38
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DOI:  10.35870/ijmsit.v3i1.879
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani

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M. Ahlun Nizar: Universitas Muhammadiyah Palembang
Sri Rahayu: Universitas Muhammadiyah Palembang
Zaleha Trihandayani: Universitas Muhammadiyah Palembang
Pages: 90-96
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DOI:  10.35870/ijmsit.v5i1.3559
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The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles

Authors: Achmad Jauhar Wiyoko, Ralina Transistari

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Achmad Jauhar Wiyoko: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Pages: 268-275
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DOI:  10.35870/ijmsit.v4i2.2902
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The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember

Authors: Deddy Dwi Purnomo, Anindya Restu Permana, Dedy Irawan, Nurul Qomariah

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Deddy Dwi Purnomo: Universitas Muhammadiyah Jember
Anindya Restu Permana: Universitas Muhammadiyah Jember
Dedy Irawan: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 157-164
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DOI:  10.35870/ijmsit.v3i2.1309
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
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DOI:  10.35870/ijmsit.v4i2.3373
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The Effect of Advertising and Consumer Satisfaction on Consumer Loyalty to Pepsodent Products in Banda Aceh City

Authors: Zulfan Yusuf, Sarboini Sarboini, Mariati Mariati, Saiful Amri, Syamsul Rizal

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Zulfan Yusuf: Universitas Serambi Mekkah
Sarboini Sarboini: Universitas Serambi Mekkah
Mariati Mariati: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Syamsul Rizal: AKUBANK Nusantara
Pages: 36 - 44
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DOI:  10.35870/ijmsit.v1i2.441
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