Published: 2024-07-04

Pengaruh Social Media Influencer dan Kualitas Informasi Terhadap Keputusan Pembelian Reksadana oleh Generasi Z yang Dimediasi oleh FOMO

DOI: 10.35870/ljit.v2i2.2820

Nika Fitri Norjanah, Osly Usman, Muhammad Fawaiq
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Abstract

Banyak anak muda zaman sekarang atau yang biasa disebut gen Z, yang akrab dengan internet dan terpengaruh gaya hidup mewah di media sosial, tertipu investasi bodong. Mereka tergoda dengan janji kaya cepat, tanpa memikirkan risikonya. Hal ini diperparah dengan kurangnya informasi tentang investasi reksadana, sehingga mereka mudah terbujuk oleh tawaran yang menjanjikan. Penelitian ini bertujuan untuk mengetahui hubungan antara kualitas informasi dan social media influencer dengan keputusan pembelian reksadana yang terjadi pada generasi Z. Subjek penelitian berjumlah 180 responden pengguna reksadana di Jabodetabek dengan menggunakan teknik purposive sampling. Berdasarkan dari hasil pengujian dapat disimpulkan bahwa variabel social media influencer memiliki  pengaruh  yang  positif  dan  signifikan  terhadap keputusan pembelian,  variabel kualitas informasi memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, variabel social media influencer memiliki pengaruh yang positif dan signifikan terhadap Fear of Missing Out (FOMO), variabel kualitas informasi memiliki pengaruh yang positif dan signifikan terhadap Fear of Missing Out (FOMO), variabel Fear of Missing Out (FOMO) memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, variabel social media influencer berpengaruh signifikan terhadap keputusan pembelian melalui mediasi Fear of Missing Out (FOMO) dan variabel kualitas informasi berpengaruh signifikan terhadap keputusan pembelian melalui mediasi Fear of Missing Out (FOMO).

Keywords

Reksadana ; Social Media Influencer ; Kualitas Informasi ; Keputusan Pembelian ; FOMO

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Norjanah, N. F., Usman, O., & Fawaiq, M. (2024). Pengaruh Social Media Influencer dan Kualitas Informasi Terhadap Keputusan Pembelian Reksadana oleh Generasi Z yang Dimediasi oleh FOMO. LANCAH: Jurnal Inovasi Dan Tren, 2(2), 630~638. https://doi.org/10.35870/ljit.v2i2.2820
Article Information

This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 2 No. 2 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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Author Biographies
Nika Fitri Norjanah
Google Scholar ResearchGate ORCID

Program Studi Pendidikan Bisnis, Fakultas Ekonomi, Universitas Negeri Jakarta, Jakarta, Indonesia

Osly Usman
Google Scholar ResearchGate ORCID

Program Studi Pendidikan Bisnis, Fakultas Ekonomi, Universitas Negeri Jakarta, Jakarta, Indonesia

Muhammad Fawaiq
Google Scholar ResearchGate ORCID

Program Studi Pendidikan Bisnis, Fakultas Ekonomi, Universitas Negeri Jakarta, Jakarta, Indonesia

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