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Abstract
This research aims for researchers who want to know in depth about Le Minerale's branding strategy in developing bottled drinking water products. using observation and interview data collection techniques. Observations were made by researchers by observing Le Minerale's Public Relations activities in developing bottled drinking water products. The results of this research conclude that branding public relations for Le Minerale products uses branding public relations strategies in developing Le Minerale products, namely the Hardball Manifesto Strategy, Sensory Marketing.
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Article Information
This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 2 No. 2 (2024)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/ljit.v2i2.2782
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Siti Laili
Prodi Administrasi Bisnis, Universitas Yudharta Pasuruan, Pasuruan, Indonesia
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https://www.leminerale.com/ (diakses pada tanggal 05 Mei 2024 pukul 20.30)
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