Published: 2024-07-01

Analisis Efektivitas Penerapan Digital Communication dalam Fundraising Yayasan Baitul Maal BRILiaN

DOI: 10.35870/jtik.v8i3.2352

Nia Rahmadana, Erwan Effendi
  • Nia Rahmadana: Universitas Islam Negeri Sumatera Utara , Indonesia . image/svg+xml
  • Erwan Effendi: Universitas Islam Negeri Sumatera Utara , Indonesia . image/svg+xml
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Abstract

Digital Communication is also utilized by various parties, including the Baitul Maal BRILiaN. This study aims to understand the effectiveness of applying digital communication in the form of a web or app that can be accessed anytime and anywhere to collect donations (collect) and then redirect the donations to the right people. This study adopted a descriptive qualitative approach. Data collection techniques were taken from interviews and literature reviews related to the title of this research paper. The results of this study show that the effectiveness of implementing digital communications in the fundraising activities of the Baitul Maal BRILiaN Foundation was assessed using effectiveness indicators, such as whether the project objectives, project outreach, project objectives, and project monitoring were effective. The community, especially those who are the program's primary target, can donate anytime and anywhere as long as they are connected to the internet.

Keywords

Effectiveness ; Fundraising ; Digital Communication

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Rahmadana, N., & Effendi, E. (2024). Analisis Efektivitas Penerapan Digital Communication dalam Fundraising Yayasan Baitul Maal BRILiaN. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(3), 627-635. https://doi.org/10.35870/jtik.v8i3.2352
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 8 No. 3 (2024)

  • Section: Computer & Communication Science

  • Published: %750 %e, %2024

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Author Biographies
Nia Rahmadana
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara, Kabupaten Deli Serdang, Provinsi Sumatera Utara, Indonesia

Erwan Effendi
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara, Kabupaten Deli Serdang, Provinsi Sumatera Utara, Indonesia

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