Published: 2023-02-02
Penyuluhan Pemasaran Produk Umkm dan Literasi Keuangan Bagi UMKM dan Masyarakat Di RW 012 Desa Mangunjaya Kecamatan Tambun
DOI: 10.35870/jpmn.v3i1.809
Tri Kunawangsih Purnamaningrum, Masfar Gazali, Maria Ariesta Utha, Ali Gesang Widodo
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Abstract
The Community Service Program takes the theme Product marketing counseling for MSMEs, as well as Investment Household Financial Literacy. The PKM participants are community members consisting of housewives and Youth Organizations who live in Mangunjaya Village, South Tambun, Bekasi. The purpose of this PKM activity is to provide counseling on how to increase the ability to market products as well as counseling on how to manage finances so that they can develop business and investment so that people's welfare can be improved. The expected output is in the form of increasing public knowledge about how to become entrepreneurs and having skills in managing personal finances and managing MSME finances.
Keywords
Product Marketing ; Financial Literacy ; MSME
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Article Information
This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 3 No. 1 (2023)
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Section: Articles
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Published: %750 %e, %2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jpmn.v3i1.809
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Mawar, Lusi Andriyani, dkk. “Dampak Sosial Ekonomi Kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) di Indonesia.’ Seminar Nasional Penelitian LPPM UMJ, 28 Oktober, (2021). Website: http://jurnal.umj.ac.id/index.php/semnaslit.
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Irikefe, Pureheart Ogheneogaga, Michael Isaac Opusunju. “Effect of Financial Literacy on the Growth of Micro, Small and Medium Enterprises (MSMEs).” International Journal of Research Publications (IJRP.ORG), 384, November (2021). DOI: https://doi.org/10.47119/IJRP1009011220212541
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