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Keywords: "Promotion"

The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

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Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
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DOI:  10.35870/jemsi.v9i1.892
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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Butik OSM Biz di Kota Banda Aceh

Authors: Yusia Fatahillah, Fani Sartika, Nadiya Nadiya

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Yusia Fatahillah: Universitas Muhammadiyah Aceh (Unmuha)
Fani Sartika: Universitas Muhammadiyah Aceh (Unmuha)
Nadiya Nadiya: Universitas Muhammadiyah Aceh (Unmuha)
Pages: 513-523
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DOI:  10.35870/jemsi.v12i1.5718
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Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop

Authors: Dzakiya Rahmanita, Rabhi Fathan Muhammad

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Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Rabhi Fathan Muhammad: Universitas Singaperbangsa Karawang
Pages: 972-981
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DOI:  10.35870/jemsi.v12i1.6004
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Pengaruh Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada Mixue Ice Cream & Tea Kopo Soetta, Kota Bandung)

Authors: Sagina Suenti, Siti Sarah

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Sagina Suenti: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 389-399
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DOI:  10.35870/jemsi.v11i1.3671
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Kajian Strategi Promosi Digital Area Peternakan Kawasan Glugur Rimbun Kecamatan Kutalimbaru

Authors: Hidayati Purnama Lubis, Riska Franita, Purwo Siswoyo, Putri Suci Rahayu

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Hidayati Purnama Lubis: a:1:{s:5:"en_US";s:34:"Universitas Pembangunan Panca Budi";}
Riska Franita: Universitas Pembangunan Panca Budi
Purwo Siswoyo: Universitas Pembangunan Panca Budi
Putri Suci Rahayu: Universitas Pembangunan Panca Budi
Pages: 3059-3070
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DOI:  10.35870/jemsi.v10i5.3215
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The Influence of Price, Product Quality and Promotion on Customers Purchase Intention of Pasteurized Milk Products

Authors: Frans Sudirjo, Tengku Kespandiar, Agus Nurofik, Septianti Permatasari Palembang, Miranti Pradipta Utami

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Tengku Kespandiar: Politeknik Negeri Bengkalis
Agus Nurofik: STIA Adabiah Padang
Septianti Permatasari Palembang: University of Pattimura
Miranti Pradipta Utami: Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Pages: 650-654
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DOI:  10.35870/jemsi.v9i3.1109
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Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

Authors: Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

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Siti Patimah: Sekolah Tinggi Ilmu Ekonomi Balikpapan
Muhammad Hasyim: Univetsitas Hasanudin
Saipul Al Sukri: UIN Suska Riau
Didit Hadayanti: Universitas Al Ghifari
Hendrajaya: STIEPARI Semarang
Pages: 179-185
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DOI:  10.35870/jemsi.v9i1.928
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Pengaruh Shopping Lifestyle, Sales Promotion dan Price Discount Terhadap Impulse Buying Produk Fashion Dengan Positive Emotion Sebagai Variabel Moderasi Pada E-Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa Universitas Kutai Kartanegara)

Authors: Iskandar, Sabran, Heru Suprapto, Ali Akbar, Zulhansyah

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Iskandar: Universitas Kutai Kartanegara
Sabran: Universitas Kutai Kartanegara
Heru Suprapto: Universitas Kutai Kartanegara
Ali Akbar: Universitas Kutai Kartanegara
Zulhansyah: Universitas Kutai Kartanegara
Pages: 2296-2307
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DOI:  10.35870/jemsi.v11i4.4358
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Pengaruh Promosi, Kualitas Produk dan Inovasi Produk Terhadap Pembelian Ulang Texcer.hot Bangsri

Authors: Adelia Kusuma Ardani, Ali Ali

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Adelia Kusuma Ardani: Universitas Islam Nahdlatul Ulama’ Jepara
Ali Ali: Universitas Islam Nahdlatul Ulama’ Jepara
Pages: 5026-5037
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DOI:  10.35870/jemsi.v11i6.4818
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The Influence Of E-Customer Satisfaction, E-Service Quality And Sales Promotion On E-Customer Loyalty Of Tokopedia Customers

Authors: Balla Wahyu Budiarto, Putri Ekaresty Haes, Winanto Nawarcono, Ainil Mardiah, Tri Apriyono

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Balla Wahyu Budiarto: Politeknik Perkeretaapian Indonesia Madiun
Putri Ekaresty Haes: University of National Education
Winanto Nawarcono: STIE Nusa Megarkencana
Ainil Mardiah: Universitas Adzkia
Tri Apriyono: STIE Jambatan Bulan
Pages: 2472-2479
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DOI:  10.35870/jemsi.v9i6.1656
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Pengaruh Masa Kerja dan Promosi Jabatan Terhadap Kinerja Karyawan BUMDesma Bayung Lencir

Authors: Nesati Indar Parawansah, Wita Farla WK, Yos Karimudin

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Nesati Indar Parawansah: Universitas Sriwijaya
Wita Farla WK: Universitas Sriwijaya
Yos Karimudin: Universitas Sriwijaya
Pages: 5455-5466
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DOI:  10.35870/jemsi.v11i6.5163
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Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang

Authors: Silvi Yulianingsih, Rieke Retnosary, Dini Yani

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Silvi Yulianingsih: Universitas Buana Perjuangan Karawang
Rieke Retnosary: Universitas Buana Perjuangan Karawang
Dini Yani: Universitas Buana Perjuangan Karawang
Pages: 1564-1574
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DOI:  10.35870/jemsi.v11i3.4155
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Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
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DOI:  10.35870/jemsi.v11i2.3962
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Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung

Authors: Nurliana Aulia, Ridho Riadi Akbar

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Nurliana Aulia: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 335-346
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DOI:  10.35870/jemsi.v11i1.3653
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Pengaruh Citra Merek, Promosi dan Harga Terhadap Keputusan Pembelian Produk Air Minum dalam Kemasan (AMDK) Merek Club di Kota Bandung

Authors: Asri Tsamrotul Fuadah, Ridho Riadi Akbar

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Asri Tsamrotul Fuadah: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 417-428
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DOI:  10.35870/jemsi.v11i1.3672
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Pengaruh Store Atmosphere, Price Discount, Dan Sales Promotion Terhadap Impulse Buying Pada Pelanggan Shandy Grosir Di Tambun Selatan

Authors: Andreas Dodi Anggoro, Budiman, Herman Hermawan, Sandconia Sugandi, R.R Wening Ken Widodasih

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Andreas Dodi Anggoro: Universitas Pelita Bangsa
Budiman: Universitas Pelita Bangsa
Herman Hermawan: Universitas Pelita Bangsa
Sandconia Sugandi: Universitas Pelita Bangsa
R.R Wening Ken Widodasih: Universitas Pelita Bangsa
Pages: 871-876
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DOI:  10.35870/jemsi.v10i2.2067
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The Effect of Promotion, E-Service Quality and Price on Customer Satisfaction and Its Implication on Loyalty of Tokopedia Customers

Authors: Frans Sudirjo, Vivid Violin, Akmal Abdullah, Ifadhila, Muhammad Subhan Iswahyudi

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Vivid Violin: Politeknik Maritim AMI Makassar
Akmal Abdullah: Politeknik Pertanian Negeri Pangkep
Ifadhila: Politeknik Pertanian Negeri Pangkajene
Muhammad Subhan Iswahyudi: ICTCS-Indonesian Center for Team Coaching Studies
Pages: 1724-1728
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DOI:  10.35870/jemsi.v9i5.1473
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Pengaruh Bauran Pemasaran 7P terhadap Keputusan Pembelian Konsumen Produk Tumbler Bambu PT Bintang Mitra Kencana

Authors: Ii Suhartini, Fizi Fauziya

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Ii Suhartini: Universitas Teknologi Digital
Fizi Fauziya: Universitas Teknologi Digital
Pages: 2344-2350
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DOI:  10.35870/jemsi.v10i4.2590
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Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara

Authors: Mozart Malik Ibrahim, Rezky Nurbakti, Sri Purwati, Muhammad Hery Santosa, Hadi Mulyana, Jefri Putri Nugraha

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Mozart Malik Ibrahim: Perbanas Institute
Rezky Nurbakti: Institut Ilmu Sosial dan Bisnis Andi Sapada
Sri Purwati: Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Muhammad Hery Santosa: STMIK Widya Utama
Hadi Mulyana: Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari Bandung
Jefri Putri Nugraha: Politeknik Kelautan dan Perikanan Sidoarjo
Pages: 1277-1283
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DOI:  10.35870/jemsi.v11i3.4076
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The Influence of Online Promotion and Consumer Lifestyle on the Decision to Buy Used Cars at Yusuf Mobilindo's Showroom in East Oku

Authors: Refi Kurniawan, Siti Komariah Hildayanti, Tri Wulandari

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Refi Kurniawan: Universitas Indo Global Mandiri Palembang
Siti Komariah Hildayanti: Universitas Indo Global Mandiri
Tri Wulandari: Universitas Indo Global Mandiri
Pages: 2993-3003
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DOI:  10.35870/jemsi.v10i5.3134
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Pengaruh Citra Merek dan Influencer Marketing Terhadap Keputusan Pembelian Pada Produk Glad2glow di Tiktok

Authors: Apsari Indriani Fatimah, Netti Nurlenawati, Dexi Triadinda

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Apsari Indriani Fatimah: Universitas Buana Perjuangan
Netti Nurlenawati: Universitas Buana Perjuangan
Dexi Triadinda: Universitas Buana Perjuangan
Pages: 1649-1658
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DOI:  10.35870/jemsi.v11i3.4187
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Pengaruh Promosi Penjualan Terhadap Online Customer Review serta Dampaknya pada Keputusan Pembelian di Sayurbox

Authors: Novan Yurindera

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Novan Yurindera: Institut Bisnis Nusantara
Pages: 143-150
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DOI:  10.35870/jemsi.v8i2.833
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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

Authors: Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

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Khoirul Anwar: Institut Teknologi dan Bisnis Yadika Pasuruan
Bord Nandre Aprila: IBT Pelita Indonesia
Ngurah Pandji Mertha Agung Durya: UDINUS Semarang
Ajeng Andriani Hapsari: Universitas Pradita
Vivid Violin: Politeknik Maritim AMI Makassar
Pages: 2377-2382
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DOI:  10.35870/jemsi.v9i6.1637
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Analisis Pengembangan Usaha Kuliner Sebagai Peluang Usaha Rumahan di Desa Lau Gumba

Authors: Annisa Sanny, Muhammad Toyib Daulay, Dhea Yulianisa

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Annisa Sanny: Universitas Pembangunan Panca Budi
Muhammad Toyib Daulay: Universitas Pembangunan Panca Budi
Dhea Yulianisa: Universitas Pembangunan Panca Budi
Pages: 1161-1164
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DOI:  10.35870/jemsi.v10i2.2283
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Social Media Management Strategies for Village Tourism Development: A Case Study of BUMDes Sinar Usaha Budo

Authors: Andrew Paul Heinverson Gerung, Beatrix Michelle Kambey, Indah Gloria Rawung, Fitri Noti, Abraham Leslie Petir Lelengboto

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Andrew Paul Heinverson Gerung: Universitas Klabat
Beatrix Michelle Kambey: Universitas Klabat
Indah Gloria Rawung: Universitas Klabat
Fitri Noti: Universitas Klabat
Abraham Leslie Petir Lelengboto: Universitas Klabat
Pages: 2290-2295
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DOI:  10.35870/jemsi.v11i4.4331
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