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Keywords: "Consumer Decision"

The Influence of Online Promotion and Consumer Lifestyle on the Decision to Buy Used Cars at Yusuf Mobilindo's Showroom in East Oku

Authors: Refi Kurniawan, Siti Komariah Hildayanti, Tri Wulandari

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Refi Kurniawan: Universitas Indo Global Mandiri Palembang
Siti Komariah Hildayanti: Universitas Indo Global Mandiri
Tri Wulandari: Universitas Indo Global Mandiri
Pages: 2993-3003
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DOI:  10.35870/jemsi.v10i5.3134
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Pengaruh Sistem Pembayaran Berbasis QRIS dan Pelayanan Terhadap Keputusan Transaksi Konsumen: Studi Kasus Warung Rasbani Selong Lombok Timur

Authors: Zahratun Maulidiati, Muh. Rabbul Jalil, Muh. Khairul Fatihin

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Zahratun Maulidiati: Institut Agama Islam Hamzanwadi Pancor
Muh. Rabbul Jalil: Institut Agama Islam Hamzanwadi Pancor
Muh. Khairul Fatihin: Institut Agama Islam Hamzanwadi Pancor
Pages: 351-361
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DOI:  10.35870/jemsi.v12i1.5752
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Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers

Authors: Frans Sudirjo, Luh Komang Candra Dewi, Elizabeth, Fahrina Mustafa, Sonny Santosa

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Luh Komang Candra Dewi: Universitas Triatma Mulya
Elizabeth: Universitas Budi Luhur
Fahrina Mustafa: Hasanuddin University
Sonny Santosa: Universitas Buddhi Dharma
Pages: 2432-2437
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DOI:  10.35870/jemsi.v9i6.1648
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Analisis Strategi Pemasaran Digital Terintegrasi dan Implementasi Tren Omnichannel Terhadap Perilaku Konsumen di Indonesia

Authors: Dewi Sekarsari, Ajat Sudrajat, H. Asep Muslihat

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Dewi Sekarsari: Universitas Singaperbangsa Karawang
Ajat Sudrajat: Universitas Singaperbangsa Karawang
H. Asep Muslihat: Universitas Singaperbangsa Karawang
Pages: 3036-3045
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DOI:  10.35870/jemsi.v11i5.4489
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Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Memilih Maxim Sebagai Media Tranportasi Online di Kota Kupang

Authors: Aleksander Serapion Yehugen, Yosefa Silina Fangidae, Blasius Noven Robinson Banfatin, Yohanes Pemandi Lian

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Aleksander Serapion Yehugen: Universitas Katolik Widya Mandira
Yosefa Silina Fangidae: Universitas Katolik Widya Mandira
Blasius Noven Robinson Banfatin: Universitas Katolik Widya Mandira
Yohanes Pemandi Lian: Universitas Katolik Widya Mandira
Pages: 10-15
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DOI:  10.35870/jemsi.v11i1.3448
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Pengaruh Subsidi Pemerintah dan Ketersediaan Infrastruktur Pengisian Daya terhadap Keputusan Pembelian Mobil Listrik di Indonesia: Studi Kasus Kota Karawang

Authors: Daffa Dwi Ananda, Asep Muslihat

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Daffa Dwi Ananda: Universitas Singaperbangsa Karawang
Asep Muslihat: Universitas Singaperbangsa Karawang
Pages: 3069-3079
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DOI:  10.35870/jemsi.v11i5.4501
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The Impact Of Lifestyle And Product Attractiveness On Purchasing Decisions Aceh SMEs Coffee Products

Authors: Yusrawati, Syarifah Maihani, Al Mahfud Saputra, Emi Safrina, Sri Murniyanti

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Yusrawati: Almuslim University
Syarifah Maihani: Almuslim University
Al Mahfud Saputra: Universitas Almuslim
Emi Safrina: Almuslim University
Sri Murniyanti: Almuslim University
Pages: 3145-3153
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DOI:  10.35870/jemsi.v10i6.3264
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Pengaruh Konten Media Sosial Terhadap Keputusan Berkunjung di Coffee Shop Balong Aja Garut

Authors: Fidelis Zebua

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Fidelis Zebua: Universitas Garut
Pages: 5817-5824
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DOI:  10.35870/jemsi.v11i6.5450
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Pengaruh Peningkatan Citra Merk Terhadap Keputusan Pembelian Roti Mantap Bakery Jember

Authors: Muhammad Kalam Mustajab, Amin Silalahi, Hanif Hadinata Utama

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Muhammad Kalam Mustajab: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Hanif Hadinata Utama: Universitas PGRI ARGOPURO Jember
Pages: 3222-3235
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DOI:  10.35870/jemsi.v11i5.4492
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Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop

Authors: Dzakiya Rahmanita, Rabhi Fathan Muhammad

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Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Rabhi Fathan Muhammad: Universitas Singaperbangsa Karawang
Pages: 972-981
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DOI:  10.35870/jemsi.v12i1.6004
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Pengaruh Kepemilikan Manajerial, Leverage, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada Sektor Consumer Cyclicals di BEI Periode 2020-2023

Authors: Neni Kurniasari, Syarif M Helmi, Sari Rusmita

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Neni Kurniasari: Universitas Tanjungpura
Syarif M Helmi: Universitas Tanjungpura
Sari Rusmita: Universitas Tanjungpura
Pages: 2197-2211
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DOI:  10.35870/jemsi.v11i4.4304
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Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis

Authors: Rizky Ramadevi Elakarci, Netti Nurlenawati, Dexi Triadinda

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Rizky Ramadevi Elakarci: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1695-1708
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DOI:  10.35870/jemsi.v11i3.4191
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
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DOI:  10.35870/jemsi.v11i5.5093
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Pengaruh Kualitas Produk, Kemasan Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pengguna Foundation Viva Cosmetics di Shopee)

Authors: Desti Pratiwi, Riyandi Nur Sumawidjaja

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Desti Pratiwi: Universitas Indonesia Membangun
Riyandi Nur Sumawidjaja: Universitas Indonesia Membangun
Pages: 2873-2881
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DOI:  10.35870/jemsi.v11i4.4605
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Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers

Authors: Abdul Manap, Yusmita Hawari, Andriani Lubis, Zurlina Lubis, Asep Saepullah

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Abdul Manap: Universitas Jayabaya
Yusmita Hawari: Universitas Jayabaya
Andriani Lubis: Universitas Jayabaya
Zurlina Lubis: Universitas Jakarta Internasional
Asep Saepullah: Universitas Jayabaya
Pages: 2029-2034
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DOI:  10.35870/jemsi.v9i5.1529
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Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari

Authors: Aldi Primanda, Emilda Emilda, Meilin Veronica

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Aldi Primanda: Universitas Indo Global Mandiri
Emilda Emilda: Universitas Indo Global Mandiri
Meilin Veronica: Universitas Indo Global Mandiri
Pages: 5795-5803
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DOI:  10.35870/jemsi.v11i6.5470
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Pengaruh Profitabilitas, Likuiditas, Leverage, Ukuran Perusahaan (Size), dan Investment Opportunity Set (IOS) terhadap Kebijakan Dividen pada Perusahaan Sub Sektor Consumer Goods Industry yang Terdaftar di BEI Periode 2020–2023

Authors: Diana Wahyuningrum, Khusnatul Zulfa Wafirotin, Nur Sayidatul Muntiah

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Diana Wahyuningrum: Universitas Muhammadiyah Ponorogo
Khusnatul Zulfa Wafirotin: Universitas Muhammadiyah Ponorogo
Nur Sayidatul Muntiah: Universitas Muhammadiyah Ponorogo
Pages: 2131-2143
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DOI:  10.35870/jemsi.v11i4.4279
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Pengaruh Citra Merek dan Influencer Marketing Terhadap Keputusan Pembelian Pada Produk Glad2glow di Tiktok

Authors: Apsari Indriani Fatimah, Netti Nurlenawati, Dexi Triadinda

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Apsari Indriani Fatimah: Universitas Buana Perjuangan
Netti Nurlenawati: Universitas Buana Perjuangan
Dexi Triadinda: Universitas Buana Perjuangan
Pages: 1649-1658
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DOI:  10.35870/jemsi.v11i3.4187
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Pengaruh Word Of Mouth dan Media Sosial Tiktok Terhadap Keputusan Pembelian Wedding Organizer Yasiah Make-Up

Authors: Nova Yulia, Netti Nurlenawati, Dexi Triadinda

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Nova Yulia: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1591-1602
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DOI:  10.35870/jemsi.v11i3.4186
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
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DOI:  10.35870/jemsi.v11i3.4094
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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian

Authors: Ari Saputra, Fajar Suryatama, M. Arif Rakhman

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Ari Saputra: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Fajar Suryatama: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
M. Arif Rakhman: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Pages: 1104-1113
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DOI:  10.35870/jemsi.v11i2.3980
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Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
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DOI:  10.35870/jemsi.v11i2.3962
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Faktor- Faktor Yang Meningkatkan Keputusan Pembelian Produk oleh Generasi Milenial Pada Pasar Tradisional di Kota Kupang

Authors: Roswita Felsiani Sain, Jeanet Jeshintya Sarce Loinenak, Albert Palla Manikin, Susana Purnamasari Baso

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Roswita Felsiani Sain: Universitas Katolik Widya Mandira
Jeanet Jeshintya Sarce Loinenak: Universitas Katolik Widya Mandira
Albert Palla Manikin: Universitas Katolik Widya Mandira
Susana Purnamasari Baso: Universitas Katolik Widya Mandira
Pages: 50-55
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DOI:  10.35870/jemsi.v11i1.3489
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Pengaruh Strategi Marketing Mix dan Reputasi Terhadap Keputusan Gen-Z Membuka Tabungan Di Bank Syariah (Studi Di Wilayah Kabupaten Jepara)

Authors: Wanda Chofifah Andriana, Wahidullah, Cahyaning Budi Utami

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Wanda Chofifah Andriana: Universitas Islam Nahdlatul Ulama Jepara
Wahidullah: Universitas Islam Nahdlatul Ulama Jepara
Cahyaning Budi Utami: Universitas Islam Nahdlatul Ulama Jepara
Pages: 2804-2814
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DOI:  10.35870/jemsi.v11i4.4415
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
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DOI:  10.35870/jemsi.v9i3.1196
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