Published: 2025-02-01
Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Memilih Maxim Sebagai Media Tranportasi Online di Kota Kupang
DOI: 10.35870/jemsi.v11i1.3448
Downloads
Abstract
This research aims to identify and analyze the factors that influence consumer decisions in choosing Maxim as an on line transportation service provider in Kupang City. The method used was qualitative with a phenomenological approach, and information was collected through interviews and online questionnaires from a hundred respondents consisting of students (63%), employees (20%), and the general public (17%). The results showed that the main source of information regarding the use of Maxim came from word of mouth (50%) and social media (41%). Most users (61%) have been using the service for less than a year, with an average frequency of use of 3 times a week. Factors that influence consumer decisions include competitive pricing, good customer service, and features that allow cost estimates and arrival times. However, the accuracy of the map in the app is one that needs improvement. The conclusion of this study shows that Maxim has successfully met consumer expectations, but further improvements are needed, particularly on the navigation system, to increase customer satisfaction and loyalty in Kupang City.
Keywords
Consumer Decision ; Factors ; Online Transportation ; Maxim ; Kupang City
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 11 No. 1 (2025)
-
Section: Articles
-
Published: %750 %e, %2025
-
License: CC BY 4.0
-
Copyright: © 2025 Authors
-
DOI: 10.35870/jemsi.v11i1.3448
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Aleksander Serapion Yehugen
Prodi Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira, Jln. Jend Achmad Yani No. 50-52 Merdeka, Lama City, Kupang City, East Nusa Tenggara 85211.
Yosefa Silina Fangidae
Prodi Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira, Jln. Jend Achmad Yani No. 50-52 Merdeka, Lama City, Kupang City, East Nusa Tenggara 85211.
Blasius Noven Robinson Banfatin
Prodi Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira, Jln. Jend Achmad Yani No. 50-52 Merdeka, Lama City, Kupang City, East Nusa Tenggara 85211.
Yohanes Pemandi Lian
Prodi Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira, Jln. Jend Achmad Yani No. 50-52 Merdeka, Lama City, Kupang City, East Nusa Tenggara 85211.
-
Adi, V. B. S., & Suryawardana, E. (2019). Perilaku Konsumen Dalam Menggunakan Jasa Transportasi Ojek Online di Semarang. Solusi, 16(4).
-
Adriani, L. (2020). Pengaruh Islamic Religiosity dan Halal Knowledge terhadap purchase intention kosmetik halal dimediasi oleh attitude terhadap produk halal di Indonesia. AL-MUZARA'AH, 8(1), 57-72.
-
Amir, M., & Rahman, A. (2020). Analisis dampak transportasi online terhadap transportasi konvensional (bentor) di Kota Makassar. Jurnal Mirai Management, 5(1), 313-329. https://doi.org/10.37531/mirai.v5i1.767.
-
Azzahrah, F., & Amelia, L. (2021). Analisis Pengaruh Kualitas Pelayanan Aplikasi Maxim Mobile Terhadap Kepuasan Pengguna Dengan Metode Servqual. Jurnal Teknologi Sistem Informasi, 2(1), 59-68.
-
Boimau, H., & Bessie, J. L. (2021). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Transportasi Online Grabbike. Journal of Management Small and Medium Enterprises (SMEs), 14(2), 169-187.
-
Gulo, E. J., Manurung, A., & Gultom, P. (2023). Analisis Statistik Faktor-Faktor yang Mempengaruhi Rendahnya Minat Masyarakat dalam Menggunakan Layanan PT Pos Indonesia (PERSERO). FARABI: Jurnal Matematika dan Pendidikan Matematika, 6(1), 41-49. https://doi.org/10.47662/farabi.v6i1.433.
-
Ilhamsyah, K. N., Fahreza, R., & Tallo, A. J. (2024). Analisis Kesesuaian Lahan Pertanian Di Kota Kupang Dengan Menggunakan Geographic Information System. Angkasa: Jurnal Ilmiah Bidang Teknologi, 16(1), 34-42. https://doi.org/10.28989/angkasa.v16i1.1950.
-
Kapriani, K., Asmawiyah, A., Thaha, S., & Hariyanti, H. (2021). Analisis Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Transportasi Online Maxim di Makassar. Al-Buhuts, 17(1), 142-161.
-
Karnita, I. (2021). Pengaruh Persepsi dan Preferensi Tamu Terhadap Keputusan Menginap di Hotel Syariah Kota Bandung. Tourism Scientific Journal, 6(2), 167-186.
-
Nirmala, N., & Surveyandini, M. (2020). Keputusan Konsumen Memilih Jasa Transportasi Online. Majalah Imiah Manajemen dan Bisnis, 17(1), 53-64.
-
Rizal, A. H., Bani, T. P., Sina, D. A., & Kumalawati, A. (2024). Pemilihan Moda Transportasi Umum dan Transportasi Online di Kabupaten Kupang. WARTA ARDHIA, 49(2), 60-68.
-
Samsudin, A., Hidayat, R., Nabiella, H. T., Khansa, M. R., Travito, O. R., & Hadi, T. S. (2023). Peningkatan Layanan Konsumen Dalam Pengambilan Keputusan pada Model Transportasi Online di Rungkut Surabaya. El-Mujtama: Jurnal Pengabdian Masyarakat, 3(3), 648-655. https://doi.org/10.47467/elmujtama.v3i3.2868.
-
Sugianto, S., & Kurniawan, M. A. (2020). Tingkat Ketertarikan Masyarakat Terhadap Transportasi Online, Angkutan Pribadi Dan Angkutan Umum Berdasarkan Persepsi. Jurnal Teknologi Transportasi dan Logistik, 1(2), 51-58. https://doi.org/10.52920/jttl.v1i2.11.
-
Syah, I., & Mboka, I. (2020). Rasionalitas Tindakan yang Mempengaruhi Masyarakat Kota Kupang dalam Memilih Transportasi Online. Jambura economic education journal, 2(1), 34-44. https://doi.org/10.37479/jeej.v2i1.4439.
-
Tambunan, R. R. F., Sihotang, J. I., & Mambu, J. Y. (2021). Analisa Tingkat Kepuasan Kerja Driver Maxim Terhadap Sistem Layanan Maxim Dengan Pieces Framework. CogITo Smart Journal, 7(2), 339-348. https://doi.org/10.31154/cogito.v7i2.330.339-348.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.