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Keywords: "Business Strategy"

Pengembangan Bisnis Ikan Hias Guppy dengan Fokus Pada Kualitas Kontes (Menggunakan Analisis SWOT dan Metode Business Model Canvas)

Authors: Angelina Levi Rovita, Erna Herlinawati

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Angelina Levi Rovita: Affiliation not provided
Erna Herlinawati: Affiliation not provided
Pages: 328-334
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DOI:  10.35870/jemsi.v11i1.3638
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Maximizing SME Financial Performance: The Role of Financial Literacy, Access to Financing, and Business Strategy

Authors: Claudio Julio Mongan, Kristian Hoegh Pride Lambe, Irdawati

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Claudio Julio Mongan: Affiliation not provided
Kristian Hoegh Pride Lambe: Affiliation not provided
Irdawati: Affiliation not provided
Pages: 1552-1563
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DOI:  10.35870/jemsi.v11i3.4075
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Pengaruh Intensitas Research and Development (RND) terhadap Nilai Perusahaan di Asia Tenggara : Peran Moderasi Strategi Bisnis

Authors: Khalilul Rahman, Sanda Patrisia Komalasari, Crescentiano Agung Wicaksono, Aninda Puji Adila

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Khalilul Rahman: Affiliation not provided
Sanda Patrisia Komalasari: Affiliation not provided
Crescentiano Agung Wicaksono: Affiliation not provided
Aninda Puji Adila: Affiliation not provided
Pages: 5889-5903
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DOI:  10.35870/jemsi.v11i6.5448
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Analisis Pengembangan Usaha Kuliner Sebagai Peluang Usaha Rumahan di Desa Lau Gumba

Authors: Annisa Sanny, Muhammad Toyib Daulay, Dhea Yulianisa

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Annisa Sanny: Affiliation not provided
Muhammad Toyib Daulay: Affiliation not provided
Dhea Yulianisa: Affiliation not provided
Pages: 1161-1164
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DOI:  10.35870/jemsi.v10i2.2283
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Analisis Faktor Internal dan Faktor Eksternal dalam Menentukan Strategi Bisnis  melalui Pendekatan SWOT pada UMKM Dodonut

Authors: Faza Amaliah Az Zahra, Salim Siregar

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Faza Amaliah Az Zahra: Affiliation not provided
Salim Siregar: Affiliation not provided
Pages: 3057-3068
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DOI:  10.35870/jemsi.v11i5.4481
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Strategi Pengembangan Bisnis Pada Umkm Daging Segar Kios PD Rai Raka di Pasar Caringin

Authors: Bima Rizky Rahmat Maulana, Ridho Riadi Akbar, Ridlwan Muttaqin

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Bima Rizky Rahmat Maulana: Affiliation not provided
Ridho Riadi Akbar: Affiliation not provided
Ridlwan Muttaqin: Affiliation not provided
Pages: 429-436
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DOI:  10.35870/jemsi.v11i1.3678
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Analisis Strategi Penerapan Customer Relationship Management Dalam Meningkatkan Kepuasan Pelanggan di Adorable Projects Cimahi

Authors: Rati Kamelia Ismiati, Wardana Wardana

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Rati Kamelia Ismiati: Affiliation not provided
Wardana Wardana: Affiliation not provided
Pages: 5499-5508
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DOI:  10.35870/jemsi.v11i6.5196
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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Jasa Pada Pabrik MC Washing

Authors: Rike Nurzanah, Aris Rinaldi

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Rike Nurzanah: Affiliation not provided
Aris Rinaldi: Affiliation not provided
Pages: 1340-1344
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DOI:  10.35870/jemsi.v11i3.4083
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Peningkatan Kualitas Pelayanan Pembayaran Sistem QRIS Terhadap Peningkatan Usaha Pada Rumah Makan Sop Saudara H Arsyad di Kabupaten Sidenreng Rappang

Authors: Akmal Zainuddin, Muhammad Rusdi, Andi Riska Andreani Syafaruddin, Haslindah Haslindah

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Akmal Zainuddin: Affiliation not provided
Muhammad Rusdi: Affiliation not provided
Andi Riska Andreani Syafaruddin: Affiliation not provided
Haslindah Haslindah: Affiliation not provided
Pages: 5611-5618
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DOI:  10.35870/jemsi.v11i6.5356
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Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang

Authors: Silvi Yulianingsih, Rieke Retnosary, Dini Yani

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Silvi Yulianingsih: Affiliation not provided
Rieke Retnosary: Affiliation not provided
Dini Yani: Affiliation not provided
Pages: 1564-1574
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DOI:  10.35870/jemsi.v11i3.4155
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Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Pada Bengkel Sahabat Motor

Authors: Ajeung Dwi Febian Sukma, Aris Rinaldi

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Ajeung Dwi Febian Sukma: Affiliation not provided
Aris Rinaldi: Affiliation not provided
Pages: 1306-1311
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DOI:  10.35870/jemsi.v11i3.4082
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Analisis Strategi Pemasaran Digital dalam Mendorong Pertumbuhan Usaha Kewirausahaan Sosial

Authors: Yulia Novita

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Yulia Novita: Affiliation not provided
Pages: 774-781
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DOI:  10.35870/jemsi.v11i2.3868
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Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Affiliation not provided
Dinda Ayu Pradina: Affiliation not provided
Yuni Kurniawati: Affiliation not provided
Jerry Heikal: Affiliation not provided
Pages: 750-757
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DOI:  10.35870/jemsi.v10i1.2018
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The Influence Of Education and Training On The Work Performance Employees Of Airport Andi Jemma Masamba, North Luwu Regency

Authors: Muh. Dimas Alfikri, Sukri, Adil Basir

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Muh. Dimas Alfikri: Affiliation not provided
Sukri: Affiliation not provided
Adil Basir: Affiliation not provided
Pages: 2487-2496
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DOI:  10.35870/jemsi.v11i4.4413
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Implementasi Customer Relationship Management (Crm) di Industri Kecil Menengah (Ikm) Furnitur Menggunakan Microsoft Excel dan Visual Basic For Application (VBA)

Authors: Yessi Nasia Ulfia, Fitri Indah Puspitaningsih, Fesa Putra Kristanto

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Yessi Nasia Ulfia: Affiliation not provided
Fitri Indah Puspitaningsih: Affiliation not provided
Fesa Putra Kristanto: Affiliation not provided
Pages: 363-375
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DOI:  10.35870/jemsi.v9i2.1029
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Strategi Co-Creation Dalam Meningkatkan Daya Saing Umkm Konveksi: Perspektif Pelaku Usaha

Authors: Gian Riksa Wibawa, Arif Arif, Haryansyah Aziz, Saskia Nuramelia Sifa, Nafisa Nur Faadhilah

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Gian Riksa Wibawa: Affiliation not provided
Arif Arif: Affiliation not provided
Haryansyah Aziz: Affiliation not provided
Saskia Nuramelia Sifa: Affiliation not provided
Nafisa Nur Faadhilah: Affiliation not provided
Pages: 717-724
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DOI:  10.35870/jemsi.v12i1.5897
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Analisis Strategi Pemasaran Digital Layanan Indibiz dalam Menjangkau Usaha Kecil dan Menengah di Kota Yogyakarta

Authors: W.M. Rhomas Nabbaro AS, Albari Albari

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W.M. Rhomas Nabbaro AS: Affiliation not provided
Albari Albari: Affiliation not provided
Pages: 1001-1011
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DOI:  10.35870/jemsi.v12i1.5729
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Pengaruh Ukuran Perusahaan dan Penghindaran Pajak Terhadap Manajemen Laba Pada Perusahaan Manufaktur yang Terdaftar di BEI 2020-2023

Authors: Akbar Alzi Anugrah, Irwansyah Irwansyah

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Akbar Alzi Anugrah: Affiliation not provided
Irwansyah Irwansyah: Affiliation not provided
Pages: 3244-3255
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DOI:  10.35870/jemsi.v11i5.4588
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Memaksimalkan Dampak Media Sosial dalam Pemasaran Digital: Strategi Instagram yang Efektif untuk Merek

Authors: Fadali Rahman, Achmad Tzauri, Khoiruddin, Ferry Pradana

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Fadali Rahman: Affiliation not provided
Achmad Tzauri: Affiliation not provided
Khoiruddin: Affiliation not provided
Ferry Pradana: Affiliation not provided
Pages: 1904-1911
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DOI:  10.35870/jemsi.v11i3.4233
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Pengaruh Program Kesejahteraan terhadap Kinerja Karyawan di PT. Sanga Group Indonesia

Authors: Deni Septiawan, Faizal Rizky, Alfizi Alfizi

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Deni Septiawan: Affiliation not provided
Faizal Rizky: Affiliation not provided
Alfizi Alfizi: Affiliation not provided
Pages: 5712-5729
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DOI:  10.35870/jemsi.v11i6.5349
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Peran Live Streaming Shopee terhadap Pengambilan Keputusan Konsumen Generasi Z

Authors: Nabil Ar Araaf, Ati Mustikasari

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Nabil Ar Araaf: Affiliation not provided
Ati Mustikasari: Affiliation not provided
Pages: 4668-4679
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DOI:  10.35870/jemsi.v11i5.5062
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Analisis Tax Avoidance Berdasarkan Faktor Internal Perusahaan Dengan Tata Kelola Komisaris Independen Sebagai Variabel Moderasi

Authors: Roshan Regas, Pancawati Hardiningsih

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Roshan Regas: Affiliation not provided
Pancawati Hardiningsih: Affiliation not provided
Pages: 5089-5100
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DOI:  10.35870/jemsi.v11i6.4901
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Pengaruh Program Membership dan Experience Marketing Terhadap Retensi Pelanggan Pada Bisnis Ritel (Studi Pada Alfamart di Kota Kendal)

Authors: Dhiah Marta Anggraeni, Alimuddin Rizal Rivai

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Dhiah Marta Anggraeni: Affiliation not provided
Alimuddin Rizal Rivai: Affiliation not provided
Pages: 3236-3243
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DOI:  10.35870/jemsi.v11i5.4601
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Pengaruh Komunikasi Pemasaran Terintegrasi (Integrated Marketing Communication) Terhadap Ekuitas Merek Melalui Kesadaran Merek Pada UMKM Unggulan Kota Tasikmalaya

Authors: Jeffry Nugraha, Sudianto Sudianto

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Jeffry Nugraha: Affiliation not provided
Sudianto Sudianto: Affiliation not provided
Pages: 3301-3308
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DOI:  10.35870/jemsi.v11i5.4508
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Analisis Penentuan Harga Pokok Produksi dengan Metode Activity-Based Costing sebagai Dasar Penetapan Harga Jual pada UMKM Himalayan Coffee

Authors: Salma Khairulla, Lilis Lasmini, Hendri Nur Ardiansyah

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Salma Khairulla: Affiliation not provided
Lilis Lasmini: Affiliation not provided
Hendri Nur Ardiansyah: Affiliation not provided
Pages: 1352-1367
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DOI:  10.35870/jemsi.v11i3.4096
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