Khayalak TV di Indonesia

Authors

DOI:

https://doi.org/10.35870/ljit.v2i2.2750

Keywords:

Television, Social Media, Internet

Abstract

Television as a mass media which is almost in a century became the most preferred mass media at this time began to be disrupted by the presence of new media, namely social media. This new media is growing in the country which makes Indonesia one of the highest internet users in the world. Nearly half of Indonesia's population is currently an internet user, they access the internet generally from smart phones or smartphones. Indonesian mass media audiences (especially the younger generation) have now switched to the use of media, not only the print media that are increasingly unsold, but also affect television media. The pattern of watching TV has changed. The audience is not completely transfixed by the broadcast hours and broadcast time. In the internet era, people can watch TV anytime and anywhere. In addition, watching TV shows does not always have to be from a television set, but many viewers, especially millennials who watch through gadgets, smartphones or laptops. Television broadcasting is currently strictly regulated and supervised by the government through the Indonesian Broadcasting Commission, but social media is still very free because there are no specific regulations. The audience can watch anything including spectacle which is strictly prohibited to be broadcast on television, through social media a prohibited spectacle is very easy and free to be watched by anyone.

Downloads

Download data is not yet available.

Author Biography

  • Ariana Putri, Universitas Yudharta Pasuruan

     Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Yudharta Pasuruan, Pasuruan, Indonesia

References

Advertising Research Foundation: Menyediakan panduan dan riset tentang pengukuran ROI dalam periklanan.

Cannes Lions: Situs resmi festival periklanan terkemuka yang menyediakan informasi tentang pemenang dan tren industri.

DMA (Direct Marketing Association): Menyediakan panduan dan studi kasus tentang pengukuran tingkat keterlibatan dalam pemasaran.

Harvard Business Review: Menyediakan berbagai artikel dan studi kasus tentang pengukuran dampak iklan terhadap penjualan.

Market Research Society: Menyediakan pedoman dan sumber daya untuk pengukuran brand awareness dan brand perception.

MarketingSherpa: Sumber daya riset dan panduan praktis tentang strategi pemasaran yang efektif untuk berbagai segmen khalayak. MarketingSherpa

MarketResearch.com: Platform riset pasar yang menyediakan data dan analisis tentang preferensi dan perilaku konsumen dari berbagai segmen khalayak TV. MarketResearch.com

Nielsen Audience Segmentation: Platform penyedia data dan analisis tentang segmentasi khalayak TV berdasarkan demografi, minat, dan perilaku. Nielsen Audience Segmentation

Nielsen TV Audience Measurement: Menyediakan data lengkap mengenai rating dan tingkat penonton di berbagai saluran TV.

Pew Research Center: Menyediakan data dan laporan tentang perilaku dan opini publik yang dapat digunakan untuk mengukur respons audien.

Downloads

Published

2024-06-27

How to Cite

Putri, A. (2024). Khayalak TV di Indonesia. LANCAH: Jurnal Inovasi Dan Tren, 2(2), 501~505. https://doi.org/10.35870/ljit.v2i2.2750

Similar Articles

1-10 of 39

You may also start an advanced similarity search for this article.