Pengaruh Label Halal dan Religiusitas terhadap Keputusan Pembelian Produk Kosmetik di Kota Banda Aceh

Authors

  • Indina Tazkiya Lubis Universitas Islam Negeri Ar-Raniry
  • Muhammad Yasir Universitas Islam Negeri Ar-Raniry
  • Nevi Hasnita Universitas Islam Negeri Ar-Raniry

DOI:

https://doi.org/10.35870/jemensri.v9i2.1140

Keywords:

Purchasing Decisions, Religiosity, Halal Labeling

Abstract

This study aims to analyze the influence of halal labeling and religiosity on purchasing decisions for beauty products, as well as to examine the moderating role of gender in the functional relationship between these two variables. The research sample consists of 100 cosmetic product users in Banda Aceh, selected through purposive sampling. Data collection was carried out using an online questionnaire, and the data were subsequently analyzed using multiple linear regression and moderated regression analysis. The study found that both halal labeling and religiosity have a positive and significant effect on purchasing decisions for cosmetic products. The greater the importance consumers place on halal labeling and the higher their level of religiosity, the more likely they are to purchase cosmetic products

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Author Biographies

  • Indina Tazkiya Lubis, Universitas Islam Negeri Ar-Raniry

    Mahasiswa Program Studi S2 Ekonomi Syariah, Pascasarjana, Universitas Islam Negeri Ar-Raniry, Kota Banda Aceh, Provinsi Aceh, Indonesia

  • Muhammad Yasir, Universitas Islam Negeri Ar-Raniry

    Dosen Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry, Kota Banda Aceh, Provinsi Aceh, Indonesia

  • Nevi Hasnita, Universitas Islam Negeri Ar-Raniry

    Dosen Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry, Kota Banda Aceh, Provinsi Aceh, Indonesia

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Published

2024-08-01

Issue

Vol. 9 No. 2 (2024): AGUSTUS 2024

Section

Articles

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How to Cite

Lubis, I. T., Yasir, M., & Hasnita, N. (2024). Pengaruh Label Halal dan Religiusitas terhadap Keputusan Pembelian Produk Kosmetik di Kota Banda Aceh. Jurnal Ekonomi Manajemen Dan Sekretari, 9(2), 122–128. https://doi.org/10.35870/jemensri.v9i2.1140

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