Published: 2023-10-10
Pengaruh Product, Price, Place, Promotion (4P) Terhadap Peningkatan Penjualan Minuman Kedai Kopi Mikano
DOI: 10.35870/emt.v7i4.1606
Downloads
Abstract
This study aims to evaluate the influence of product, price, place and promotion (4Ps) as elements of the marketing mix and the factors that have the most influence on increasing sales at Mikano Coffee Shop. Primary data was collected through interviews and questionnaires. The population of this study includes all consumers of Mikano coffee shop. For sampling, a non-probability method was used by distributing questionnaires to 50 respondents. Data analysis was performed using SPSS 26 software, with descriptive analysis and multiple linear regression. The research results show that Product, Price, Place, and Promotion (4P) have a positive impact on increasing sales, both partially and simultaneously. The promotion variable has the largest positive and significant impact on increasing sales at the Mikano Coffee Shop.
Keywords
Product ; Price ; Place ; Promotion ; Marketing Mix
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 7 No. 4 (2023)
-
Section: Articles
-
Published: %750 %e, %2023
-
License: CC BY 4.0
-
Copyright: © 2023 Authors
-
DOI: 10.35870/emt.v7i4.1606
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Zidan Yuslian Oktori
Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia
Selfia Alke Mega
Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia
-
Danang, Sunyoto. (2013). Metodologi Penelitian Akuntansi. PT Refika Aditama Anggota Ikapi.
-
Gito Sudarmo, Indriyo. (2019). Manajemen Keuangan. BPFE.
-
Husein, Umar. (2013). Studi Kelayakan Bisnis (Edisi ketiga). Gramedia Pustaka Utama.
-
Musfar, Tengku Firli. (2020). Manajemen Pemasaran: Bauran Pemasaran Sebagai Materi Pokok Dalam Manajemen Pemasaran. Media Sains Indonesia.
-
Sari, C. S., & Maftukhah, I. (2017). Pengaruh kualitas layanan, promosi, dan citra destinasi terhadap kepuasan melalui keputusan pengunjung. Management Analysis Journal, 6(3), 310-319.
-
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. ALFABETA.
-
Sunarsi. (2021). Panduan Meningkatkan Kinerja dan Kepuasan Guru. Desanta Muliavisitama.
-
Suwarto, dkk. (2014). Pengantar Ekonomi. Penebar Swadaya.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.