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Keywords: "Purchase intention"

The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust

Authors: Nurul Muhriza, Edy Purwo Saputro, Muhammad Sholahuddin, Kussudyarsana

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Nurul Muhriza: Universitas Muhammadiyah Surakarta ,
Edy Purwo Saputro: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Kussudyarsana: Universitas Muhammadiyah Surakarta
Pages: 459-470
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DOI:  10.35870/ijmsit.v4i2.2931
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
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DOI:  10.35870/ijmsit.v5i1.3800
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
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DOI:  10.35870/ijmsit.v3i2.1534
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
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DOI:  10.35870/ijmsit.v5i2.4736
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Price, Quality, and Availability Factors on Consumption Intention of Healthy Food

Authors: Kusdiyanto, Edy Purwo Saputro, Zulfa Irawati, Sri Murwanti, Irmawati, Dewi Probowati Setyaningrum

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Kusdiyanto: Muhammadiyah University of Surakarta
Edy Purwo Saputro: Muhammadiyah University of Surakarta
Zulfa Irawati: Muhammadiyah University of Surakarta
Sri Murwanti: Muhammadiyah University of Surakarta
Irmawati: Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta
Pages: 61-69
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DOI:  10.35870/ijmsit.v3i1.878
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