The Influence of Financial Aspects, Human Resource (HR) Competence, and Product Innovation on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Menteng District

Authors: Melisa Riswania, Mohamad Lutfi

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Melisa Riswania: Universitas Teknologi Muhammadiyah Jakarta

Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta

The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara

Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang

Tribowo Rachmat Fauzan: Padjadjaran University

Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara

Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga

Darusman: Universitas Muhammadiyah Pontianak

Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan

Agus Putra Mardika: Universitas Tabanan

I Gusti Ayu Lia Yasmita: Universitas Tabanan

I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan

Ni Komang Mela Tri Utari: Universitas Tabanan

International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya

Satrio Sudarso: Universitas Muhammadiyah Sidoarjo

Sumardi: Universitas Tangerang Raya