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Keywords: "Product Knowledge"

The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

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Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
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DOI:  10.35870/ijmsit.v2i2.812
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Abstract
Online Shopping Decisions Based Perceived Ease of Use As Mediation

Authors: Sirda, Ihwan Susila, Moechammad Nasir, Soepatini

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Sirda: Universitas Muhammadiyah Surakarta
Ihwan Susila: Universitas Muhammadiyah Surakarta
Moechammad Nasir: Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
Pages: 37-46
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DOI:  10.35870/ijmsit.v4i1.1927
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Abstract
Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Abstract
Human Resource Development Model in Small and Medium Enterprises Kemplang Crackers in Palembang City

Authors: Zaleha Trihandayani, Fadhil Yamaly, Ahmad Dzaky Fawwaz

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Zaleha Trihandayani: Muhammadiyah University Palembang
Fadhil Yamaly: Muhammadiyah University Palembang
Ahmad Dzaky Fawwaz: Muhammadiyah University Palembang
Pages: 322-329
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DOI:  10.35870/ijmsit.v3i2.1837
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