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Keywords: "Product"

The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

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Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
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DOI:  10.35870/ijmsit.v2i2.812
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An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success

Authors: Mersiana Setiarini, Christy, Sutomo

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Mersiana Setiarini: Universitas Adhirajasa Reswara Sanjaya
Christy: Universitas Katolik Indonesia Atma Jaya
Sutomo: Universitas Tangerang Raya
Pages: 243-252
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DOI:  10.35870/ijmsit.v5i1.3885
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
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DOI:  10.35870/ijmsit.v4i2.3373
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani

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M. Ahlun Nizar: Universitas Muhammadiyah Palembang
Sri Rahayu: Universitas Muhammadiyah Palembang
Zaleha Trihandayani: Universitas Muhammadiyah Palembang
Pages: 90-96
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DOI:  10.35870/ijmsit.v5i1.3559
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The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction

Authors: Kristin Lukitaningrum, Sri Isti Untari, Anita Rahmawati, Rahma Nurpratiwi, Tika Dwi Ariyanti

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Kristin Lukitaningrum: Jakarta State Polytechnic
Sri Isti Untari: Jakarta State Polytechnic
Anita Rahmawati: Jakarta State Polytechnic
Rahma Nurpratiwi: Jakarta State Polytechnic
Tika Dwi Ariyanti: Jakarta State Polytechnic
Pages: 535-545
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DOI:  10.35870/ijmsit.v4i2.3539
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

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Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
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DOI:  10.35870/ijmsit.v5i1.3642
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Effect of Product Quality and Service Quality Against Consumer Satisfaction Case Study On UKM Wawarungan Ijot, Cimahi City

Authors: Ega Nurhaidah Sari, Doni Dirgantara Asikin

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Ega Nurhaidah Sari: Pasim National University
Doni Dirgantara Asikin: Pasim National University
Pages: 175-184
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DOI:  10.35870/ijmsit.v3i2.1448
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)

Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari

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Nugroho Jayusman: Muhammadiyah University of Surakarta
Wuryaningsih Dwi Lestari: Muhammadiyah University of Surakarta
Qisthoni Permatasari: Muhammadiyah University of Surakarta
Pages: 101-107
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DOI:  10.35870/ijmsit.v3i1.1077
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Risk Analysis in New Product Development Projects in the Technology Industry

Authors: Rachmiani, Saddam Hussaen, Enggal Sriwardiningsih

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Saddam Hussaen: Universitas Bina Sarana Informatika
Enggal Sriwardiningsih: Universitas Bina Nusantara Jakarta
Pages: 218-227
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DOI:  10.35870/ijmsit.v4i2.2901
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The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles

Authors: Achmad Jauhar Wiyoko, Ralina Transistari

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Achmad Jauhar Wiyoko: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Pages: 268-275
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DOI:  10.35870/ijmsit.v4i2.2902
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The Influence of Marketing Mix Strategy on Supermarket Customer Satisfaction in Banyuwangi

Authors: Rodhiah Rizki Amelia, Maimunah, Nanda Raditya Akbar, Nurul Qomariah, Muhammad Thamrin

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Rodhiah Rizki Amelia: Universitas Muhammadiyah Jember
Maimunah: Universitas Muhammadiyah Jember
Nanda Raditya Akbar: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Muhammad Thamrin: Universitas Muhammadiyah Jember
Pages: 64-69
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DOI:  10.35870/ijmsit.v4i1.2206
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Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Authors: Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan

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Nany Budi Hardjayanti: Universitas Nani Bili Nusantara Sorong
Amirah Andika Rifdayanti : Raden Fatah State Islamic University Palembang
Satrya Bayu irawan: Universitas Nani Bili Nusantara Sorong
Pages: 107-115
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DOI:  10.35870/ijmsit.v5i1.3781
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Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method

Authors: Yanuar Wibawadi, Istyakara Muslichah

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Yanuar Wibawadi: Islamic University of Indonesia
Istyakara Muslichah: Islamic University of Indonesia
Pages: 250-260
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DOI:  10.35870/ijmsit.v3i2.1596
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Online Shopping Decisions Based Perceived Ease of Use As Mediation

Authors: Sirda, Ihwan Susila, Moechammad Nasir, Soepatini

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Sirda: Universitas Muhammadiyah Surakarta
Ihwan Susila: Universitas Muhammadiyah Surakarta
Moechammad Nasir: Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
Pages: 37-46
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DOI:  10.35870/ijmsit.v4i1.1927
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Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors: Jauhari Arief Bustaman, Anas Hidayat

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Jauhari Arief Bustaman: Islamic University of Indonesia
Anas Hidayat: Islamic University of Indonesia
Pages: 261-265
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DOI:  10.35870/ijmsit.v3i2.1643
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Abstract
Consumer Behavior in Omnichannel Retail

Authors: Aulia Uswatun Khasanah, Ilham Karin Rizkiawan, Fahman Hadi Utomo, Uli Yuniarti, Multi Sari Dewi

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Aulia Uswatun Khasanah: Universitas 'Aisyiyah Surakarta
Ilham Karin Rizkiawan: Universitas 'Aisyiyah Surakarta
Fahman Hadi Utomo: Universitas 'Aisyiyah Surakarta
Uli Yuniarti: Universitas 'Aisyiyah Surakarta
Multi Sari Dewi: Universitas 'Aisyiyah Surakarta
Pages: 245-249
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DOI:  10.35870/ijmsit.v3i2.1541
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
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DOI:  10.35870/ijmsit.v3i2.1534
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
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DOI:  10.35870/ijmsit.v4i2.3004
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
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DOI:  10.35870/ijmsit.v5i1.3648
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The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur

Authors: Putu Ayu Nadya Pradnyagita

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Putu Ayu Nadya Pradnyagita: Institut Pariwisata Dan Bisnis Internasional
Pages: 396-410
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DOI:  10.35870/ijmsit.v4i2.3140
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
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DOI:  10.35870/ijmsit.v5i2.5651
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Human Resource Development Model in Small and Medium Enterprises Kemplang Crackers in Palembang City

Authors: Zaleha Trihandayani, Fadhil Yamaly, Ahmad Dzaky Fawwaz

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Zaleha Trihandayani: Muhammadiyah University Palembang
Fadhil Yamaly: Muhammadiyah University Palembang
Ahmad Dzaky Fawwaz: Muhammadiyah University Palembang
Pages: 322-329
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DOI:  10.35870/ijmsit.v3i2.1837
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The Effect of Advertising and Consumer Satisfaction on Consumer Loyalty to Pepsodent Products in Banda Aceh City

Authors: Zulfan Yusuf, Sarboini Sarboini, Mariati Mariati, Saiful Amri, Syamsul Rizal

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Zulfan Yusuf: Universitas Serambi Mekkah
Sarboini Sarboini: Universitas Serambi Mekkah
Mariati Mariati: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Syamsul Rizal: AKUBANK Nusantara
Pages: 36 - 44
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DOI:  10.35870/ijmsit.v1i2.441
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
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DOI:  10.35870/ijmsit.v5i2.4555
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