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Keywords: "Product"

The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

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Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
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DOI:  10.35870/ijmsit.v2i2.812
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An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success

Authors: Mersiana Setiarini, Christy, Sutomo

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Mersiana Setiarini: Universitas Adhirajasa Reswara Sanjaya
Christy: Universitas Katolik Indonesia Atma Jaya
Sutomo: Universitas Tangerang Raya
Pages: 243-252
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DOI:  10.35870/ijmsit.v5i1.3885
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani

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M. Ahlun Nizar: Universitas Muhammadiyah Palembang
Sri Rahayu: Universitas Muhammadiyah Palembang
Zaleha Trihandayani: Universitas Muhammadiyah Palembang
Pages: 90-96
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DOI:  10.35870/ijmsit.v5i1.3559
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
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DOI:  10.35870/ijmsit.v4i2.3373
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The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction

Authors: Kristin Lukitaningrum, Sri Isti Untari, Anita Rahmawati, Rahma Nurpratiwi, Tika Dwi Ariyanti

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Kristin Lukitaningrum: Jakarta State Polytechnic
Sri Isti Untari: Jakarta State Polytechnic
Anita Rahmawati: Jakarta State Polytechnic
Rahma Nurpratiwi: Jakarta State Polytechnic
Tika Dwi Ariyanti: Jakarta State Polytechnic
Pages: 535-545
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DOI:  10.35870/ijmsit.v4i2.3539
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Effect of Product Quality and Service Quality Against Consumer Satisfaction Case Study On UKM Wawarungan Ijot, Cimahi City

Authors: Ega Nurhaidah Sari, Doni Dirgantara Asikin

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Ega Nurhaidah Sari: Pasim National University
Doni Dirgantara Asikin: Pasim National University
Pages: 175-184
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DOI:  10.35870/ijmsit.v3i2.1448
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Abstract
Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
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DOI:  10.35870/ijmsit.v5i2.5979
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)

Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari

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Nugroho Jayusman: Muhammadiyah University of Surakarta
Wuryaningsih Dwi Lestari: Muhammadiyah University of Surakarta
Qisthoni Permatasari: Muhammadiyah University of Surakarta
Pages: 101-107
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DOI:  10.35870/ijmsit.v3i1.1077
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

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Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
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DOI:  10.35870/ijmsit.v5i1.3642
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Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Authors: Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan

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Nany Budi Hardjayanti: Universitas Nani Bili Nusantara Sorong
Amirah Andika Rifdayanti : Raden Fatah State Islamic University Palembang
Satrya Bayu irawan: Universitas Nani Bili Nusantara Sorong
Pages: 107-115
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DOI:  10.35870/ijmsit.v5i1.3781
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Risk Analysis in New Product Development Projects in the Technology Industry

Authors: Rachmiani, Saddam Hussaen, Enggal Sriwardiningsih

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Saddam Hussaen: Universitas Bina Sarana Informatika
Enggal Sriwardiningsih: Universitas Bina Nusantara Jakarta
Pages: 218-227
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DOI:  10.35870/ijmsit.v4i2.2901
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The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles

Authors: Achmad Jauhar Wiyoko, Ralina Transistari

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Achmad Jauhar Wiyoko: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Pages: 268-275
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DOI:  10.35870/ijmsit.v4i2.2902
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Abstract
Online Shopping Decisions Based Perceived Ease of Use As Mediation

Authors: Sirda, Ihwan Susila, Moechammad Nasir, Soepatini

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Sirda: Universitas Muhammadiyah Surakarta
Ihwan Susila: Universitas Muhammadiyah Surakarta
Moechammad Nasir: Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
Pages: 37-46
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DOI:  10.35870/ijmsit.v4i1.1927
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Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method

Authors: Yanuar Wibawadi, Istyakara Muslichah

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Yanuar Wibawadi: Islamic University of Indonesia
Istyakara Muslichah: Islamic University of Indonesia
Pages: 250-260
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DOI:  10.35870/ijmsit.v3i2.1596
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The Influence of Marketing Mix Strategy on Supermarket Customer Satisfaction in Banyuwangi

Authors: Rodhiah Rizki Amelia, Maimunah, Nanda Raditya Akbar, Nurul Qomariah, Muhammad Thamrin

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Rodhiah Rizki Amelia: Universitas Muhammadiyah Jember
Maimunah: Universitas Muhammadiyah Jember
Nanda Raditya Akbar: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Muhammad Thamrin: Universitas Muhammadiyah Jember
Pages: 64-69
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DOI:  10.35870/ijmsit.v4i1.2206
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Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors: Jauhari Arief Bustaman, Anas Hidayat

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Jauhari Arief Bustaman: Islamic University of Indonesia
Anas Hidayat: Islamic University of Indonesia
Pages: 261-265
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DOI:  10.35870/ijmsit.v3i2.1643
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Abstract
Consumer Behavior in Omnichannel Retail

Authors: Aulia Uswatun Khasanah, Ilham Karin Rizkiawan, Fahman Hadi Utomo, Uli Yuniarti, Multi Sari Dewi

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Aulia Uswatun Khasanah: Universitas 'Aisyiyah Surakarta
Ilham Karin Rizkiawan: Universitas 'Aisyiyah Surakarta
Fahman Hadi Utomo: Universitas 'Aisyiyah Surakarta
Uli Yuniarti: Universitas 'Aisyiyah Surakarta
Multi Sari Dewi: Universitas 'Aisyiyah Surakarta
Pages: 245-249
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DOI:  10.35870/ijmsit.v3i2.1541
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
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DOI:  10.35870/ijmsit.v3i2.1534
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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

Authors: Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

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Inge Cellianada Cahyono: Universitas Muhammadiyah Jember
Dani Kurniawan: Universitas Muhammadiyah Jember
Indri Agustin: Universitas Muhammadiyah Jember
Arik Muji Winarni: Universitas Muhammadiyah Jember
Setiyo Budi Tripriyono: Universitas Muhammadiyah Jember
Maghfur El Muhammady: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Mu’ah: Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Pages: 446-455
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DOI:  10.35870/ijmsit.v5i2.6087
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
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DOI:  10.35870/ijmsit.v4i2.3004
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The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur

Authors: Putu Ayu Nadya Pradnyagita

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Putu Ayu Nadya Pradnyagita: Institut Pariwisata Dan Bisnis Internasional
Pages: 396-410
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DOI:  10.35870/ijmsit.v4i2.3140
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
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DOI:  10.35870/ijmsit.v5i2.5961
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
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DOI:  10.35870/ijmsit.v5i2.5651
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Abstract
International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Sumardi: Universitas Tangerang Raya
Pages: 137-147
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DOI:  10.35870/ijmsit.v4i1.2682
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