Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan

Agus Putra Mardika: Universitas Tabanan

I Gusti Ayu Lia Yasmita: Universitas Tabanan

I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan

Ni Komang Mela Tri Utari: Universitas Tabanan

The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Authors: Nugraha Rasyid, Goso, Muhammad Ikbal

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Nugraha Rasyid: Universitas Muhammadiyah Palopo

Goso: Universitas Muhammadiyah Palopo

Muhammad Ikbal: Universitas Muhammadiyah Palopo

The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia

Agus Abdurrahman: Islamic University of Indonesia

The Impact of Brand on Purchasing Decisions

Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum

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Edy Purwo Saputro: Muhammadiyah University of Surakarta

Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta