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Keywords: "Market research"

Human Resource Development Model in Small and Medium Enterprises Kemplang Crackers in Palembang City

Authors: Zaleha Trihandayani, Fadhil Yamaly, Ahmad Dzaky Fawwaz

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Zaleha Trihandayani: Muhammadiyah University Palembang
Fadhil Yamaly: Muhammadiyah University Palembang
Ahmad Dzaky Fawwaz: Muhammadiyah University Palembang
Pages: 322-329
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DOI:  10.35870/ijmsit.v3i2.1837
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International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Sumardi: Universitas Tangerang Raya
Pages: 137-147
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DOI:  10.35870/ijmsit.v4i1.2682
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Collaboration of the 'Merah Putih' Village Cooperative Business Model and Public Kitchens in Supporting Local Food Security

Authors: Sukaris, Havy Wardana, Anik Nur Cholifah, Tomi Indarto, Suwandi, Hernum Daya Wati, Suwarno, Wiwik Widiyawati, Endah Mulyani

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Sukaris: Universitas Muhammadiyah Gresik
Havy Wardana: Research and Development Agency (Bappeda) of Gresik Regency
Anik Nur Cholifah: Research and Development Agency (Bappeda) of Gresik Regency
Tomi Indarto: Research and Development Agency (Bappeda) of Gresik Regency
Suwandi: Universitas Muhammadiyah Gresik
Hernum Daya Wati: Universitas Muhammadiyah Gresik
Suwarno: Universitas Muhammadiyah Gresik
Wiwik Widiyawati: Universitas Muhammadiyah Gresik
Endah Mulyani: Universitas Muhammadiyah Gresik
Pages: 39-46
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DOI:  10.35870/ijmsit.v6i1.6542
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Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors

Authors: Ahmad Rizani, Rizky Zakariyya Rasyad, Lina Budiarti, Upik Sri Sulistyawati

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Ahmad Rizani: Universitas Palangkaraya
Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Lina Budiarti: Universitas Muhammadiyah Pontianak
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 205-216
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DOI:  10.35870/ijmsit.v3i2.1471
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Cybersecurity Mesh and Edge Computing on the Analytics Platform of the Indonesian Telecommunications Industry

Authors: Fika Ulfa Widowati

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Fika Ulfa Widowati: University 17 Augustus 1945 Semarang
Pages: 183-191
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DOI:  10.35870/ijmsit.v5i1.3845
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

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Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
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DOI:  10.35870/ijmsit.v4i2.3097
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Abstract
Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
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DOI:  10.35870/ijmsit.v4i2.3320
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Study Of Financial Ratios and Market Performance in Idx High Dividend 20 Companies: Dividend Payout Ratio as An Intervening Variable

Authors: Edi Sugiono, Disti Paremono Priatsaleh

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Edi Sugiono: Nasional University
Disti Paremono Priatsaleh: Nasional University
Pages: 130-138
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DOI:  10.35870/ijmsit.v5i1.3765
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Risk Analysis in New Product Development Projects in the Technology Industry

Authors: Rachmiani, Saddam Hussaen, Enggal Sriwardiningsih

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Saddam Hussaen: Universitas Bina Sarana Informatika
Enggal Sriwardiningsih: Universitas Bina Nusantara Jakarta
Pages: 218-227
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DOI:  10.35870/ijmsit.v4i2.2901
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Identification of Factors of Small Enterprise Coffee Development: A Case Study in UUT Agro Semesta, Bali

Authors: I Gusti Ayu Widari Upadani, Ni Luh Putri Srinadi, Gusti Ngurah Aditya Krisnawan

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I Gusti Ayu Widari Upadani: Institut Teknologi Dan Bisnis STIKOM Bali
Ni Luh Putri Srinadi: Institut Teknologi Dan Bisnis STIKOM Bali
Gusti Ngurah Aditya Krisnawan: Institut Teknologi Dan Bisnis STIKOM Bali
Pages: 23-28
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DOI:  10.35870/ijmsit.v6i1.6528
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
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DOI:  10.35870/ijmsit.v5i2.4555
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
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DOI:  10.35870/ijmsit.v6i1.6537
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
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DOI:  10.35870/ijmsit.v5i2.5961
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Human Capital Development Strategies in Improving the Performance of The General and Financial Bureaus of The Indonesian Quarantine Agency

Authors: Akhmad Alfaraby, Lijan Poltak Sinambela

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Akhmad Alfaraby: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 20-26
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DOI:  10.35870/ijmsit.v5i1.3619
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
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DOI:  10.35870/ijmsit.v5i1.3648
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Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Authors: Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan

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Nany Budi Hardjayanti: Universitas Nani Bili Nusantara Sorong
Amirah Andika Rifdayanti : Raden Fatah State Islamic University Palembang
Satrya Bayu irawan: Universitas Nani Bili Nusantara Sorong
Pages: 107-115
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DOI:  10.35870/ijmsit.v5i1.3781
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
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DOI:  10.35870/ijmsit.v5i1.3800
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The Effect of Islamic Service Quality on Customer Satisfaction and Loyalty in Islamic Banks in Indonesia

Authors: Anjelisa, Indah Fatmawati, Nuryakin

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Anjelisa: Muhammadiyah University Yogyakarta
Indah Fatmawati: Muhammadiyah University Yogyakarta
Nuryakin: Muhammadiyah University Yogyakarta
Pages: 70-74
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DOI:  10.35870/ijmsit.v3i1.1041
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