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Keywords: "Fashion industry"

Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
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DOI:  10.35870/ijmsit.v4i2.3004
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
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DOI:  10.35870/ijmsit.v5i1.3800
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The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust

Authors: Nurul Muhriza, Edy Purwo Saputro, Muhammad Sholahuddin, Kussudyarsana

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Nurul Muhriza: Universitas Muhammadiyah Surakarta , Affiliation name not available
Edy Purwo Saputro: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Kussudyarsana: Universitas Muhammadiyah Surakarta
Pages: 459-470
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DOI:  10.35870/ijmsit.v4i2.2931
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Consumer Behavior in Omnichannel Retail

Authors: Aulia Uswatun Khasanah, Ilham Karin Rizkiawan, Fahman Hadi Utomo, Uli Yuniarti, Multi Sari Dewi

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Aulia Uswatun Khasanah: Universitas 'Aisyiyah Surakarta
Ilham Karin Rizkiawan: Universitas 'Aisyiyah Surakarta
Fahman Hadi Utomo: Universitas 'Aisyiyah Surakarta
Uli Yuniarti: Universitas 'Aisyiyah Surakarta
Multi Sari Dewi: Universitas 'Aisyiyah Surakarta
Pages: 245-249
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DOI:  10.35870/ijmsit.v3i2.1541
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