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Keywords: "Digital marketing"

Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Affiliation not provided
Anthoneta Kopong: Affiliation not provided
Muhammad Nur Madani: Affiliation not provided
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Affiliation not provided
Naufal Haidar Ahmada: Affiliation not provided
Darusman: Affiliation not provided
Pages: 56-66
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DOI:  10.35870/ijmsit.v5i1.3648
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Affiliation not provided
Chowal Jundy Kumoro: Affiliation not provided
Syaban Maulana: Affiliation not provided
Davina Clarissa Rabbani: Affiliation not provided
Pages: 473-479
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DOI:  10.35870/ijmsit.v5i2.5979
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Affiliation not provided
Ririn Ayuandira: Affiliation not provided
Hendriawan Patadungan: Affiliation not provided
Rima Yanti: Affiliation not provided
Asti: Affiliation not provided
Pages: 356-361
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DOI:  10.35870/ijmsit.v5i2.4642
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Affiliation not provided
Sumardi: Affiliation not provided
Lesna Purnawan: Affiliation not provided
Unes Juhaeni: Affiliation not provided
Pages: 386-395
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DOI:  10.35870/ijmsit.v5i2.5651
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Affiliation not provided
Siti Nur Azizah: Affiliation not provided
Sutomo: Affiliation not provided
Pages: 450-458
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DOI:  10.35870/ijmsit.v4i2.3200
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Affiliation not provided
Agustinus Biay: Affiliation not provided
Rusdi: Affiliation not provided
Pages: 271-278
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DOI:  10.35870/ijmsit.v5i2.4555
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Affiliation not provided
Anton Agus Setyawan: Affiliation not provided
Pages: 175-182
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DOI:  10.35870/ijmsit.v5i1.3801
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Affiliation not provided
Agus Abdurrahman: Affiliation not provided
Pages: 237-244
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DOI:  10.35870/ijmsit.v3i2.1534
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: Affiliation not provided
Arninda: Affiliation not provided
Ferdy Firmansyah: Affiliation not provided
Munawir: Affiliation not provided
Pages: 217-225
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DOI:  10.35870/ijmsit.v3i2.1491
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