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Keywords: "Digital Technology"

Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
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DOI:  10.35870/ijmsit.v5i1.3648
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
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DOI:  10.35870/ijmsit.v4i2.3320
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Leadership Transformation in the Digital Age: Implications for Employee Performance and Engagement in Modern Organizations

Authors: Hanuna Shafariah, Akmil Asril, Redjeki Agoestyowati

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Hanuna Shafariah: Institut Ilmu Administrasi dan Sosial STIAMI
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Redjeki Agoestyowati: Institut Ilmu Administrasi dan Sosial STIAMI
Pages: 482-491
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DOI:  10.35870/ijmsit.v4i2.3372
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

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Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
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DOI:  10.35870/ijmsit.v4i2.3097
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
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DOI:  10.35870/ijmsit.v3i2.1491
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The Role of Business Size and Technology Adoption in Enhancing MSME Financial Performance

Authors: Yulianto Umar Rofi'i

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Yulianto Umar Rofi'i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 201-209
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DOI:  10.35870/ijmsit.v5i1.3833
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Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era

Authors: Abdus Salam, Munawir

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Abdus Salam: STMIK Indonesia Banda Aceh
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 236-245
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DOI:  10.35870/ijmsit.v4i2.2910
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
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DOI:  10.35870/ijmsit.v5i1.3646
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Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Authors: Rizky Zakariyya Rasyad, Putri Nuraini Mawardah

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Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Putri Nuraini Mawardah: STMIK Widya Cipta Dharma
Pages: 366-375
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DOI:  10.35870/ijmsit.v4i2.3142
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The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Authors: Nugraha Rasyid, Goso, Muhammad Ikbal

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Nugraha Rasyid: Universitas Muhammadiyah Palopo
Goso: Universitas Muhammadiyah Palopo
Muhammad Ikbal: Universitas Muhammadiyah Palopo
Pages: 116-123
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DOI:  10.35870/ijmsit.v5i1.3578
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
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DOI:  10.35870/ijmsit.v4i2.3200
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Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation

Authors: Chriestina

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Chriestina: Universitas Multi Data Palembang
Pages: 295-302
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DOI:  10.35870/ijmsit.v5i2.4816
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
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DOI:  10.35870/ijmsit.v5i2.5979
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The Relationship Between Performance Management and The Quality of Animal, Fish, and Plant Quarantine Services

Authors: Apris Beniawan, Lijan Poltak Sinambela

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Apris Beniawan: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 32-38
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DOI:  10.35870/ijmsit.v5i1.3621
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
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DOI:  10.35870/ijmsit.v5i2.4555
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Remote Work Dynamics: Managerial Challenges and the Test of Time in Human Resource Management

Authors: Paulus Perey Untajana, Novita Souisa, Anthoneta Kopong

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Paulus Perey Untajana: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun Sorong
Novita Souisa: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun Sorong
Anthoneta Kopong: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun Sorong
Pages: 330-338
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DOI:  10.35870/ijmsit.v5i2.4737
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Evaluation of High-Tech Projects Failure Factors in Afghanistan

Authors: Mohammad Hanif Gharanai, Amir Kror Shahidzay, Faqeed Ahmad Sahnosh

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Mohammad Hanif Gharanai: Kabul University
Amir Kror Shahidzay: Kabul University
Faqeed Ahmad Sahnosh: Kabul Education University
Pages: 263-270
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DOI:  10.35870/ijmsit.v5i1.3318
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Abstract
Deep Learning for HIV Screening Using Laboratory and Demographic Data

Authors: Fika Ulfa Widowati

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Fika Ulfa Widowati: Universitas 17 Augustus 1945 Semarang
Pages: 380-385
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DOI:  10.35870/ijmsit.v5i2.5371
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Functional Oversight Reform as a Strategic Instrument for Effective Regional Financial Governance

Authors: Saprudin, Mohamad Abdul Radjak Masjhur

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Saprudin: Universitas Gorontalo
Mohamad Abdul Radjak Masjhur: Universitas Gorontalo
Pages: 396-403
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DOI:  10.35870/ijmsit.v5i2.5607
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