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Keywords: "Digital Business Management"

Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Authors: Rizky Zakariyya Rasyad, Putri Nuraini Mawardah

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Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Putri Nuraini Mawardah: STMIK Widya Cipta Dharma
Pages: 366-375
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DOI:  10.35870/ijmsit.v4i2.3142
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
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DOI:  10.35870/ijmsit.v4i2.3320
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The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

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Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
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DOI:  10.35870/ijmsit.v6i1.6520
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
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DOI:  10.35870/ijmsit.v6i1.6537
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
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DOI:  10.35870/ijmsit.v4i1.2668
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Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era

Authors: Abdus Salam, Munawir

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Abdus Salam: STMIK Indonesia Banda Aceh
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 236-245
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DOI:  10.35870/ijmsit.v4i2.2910
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Business Models, Fintech, Investment Decisions, and Challenges in Bangka Belitung Islands Province

Authors: Karmawan

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Karmawan: University of Bangka Belitung
Pages: 218-225
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DOI:  10.35870/ijmsit.v5i1.3793
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
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DOI:  10.35870/ijmsit.v5i2.5979
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Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience

Authors: Fahmi Amirulloh Anwar, Dian Deliana, Suyamto

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Fahmi Amirulloh Anwar: Universitas Primagraha
Dian Deliana: Universitas Muhammadiyah Karanganyar
Suyamto: Universitas Muhammadiyah Karanganyar
Pages: 428-437
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DOI:  10.35870/ijmsit.v4i2.3201
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
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DOI:  10.35870/ijmsit.v5i1.3646
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
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DOI:  10.35870/ijmsit.v5i2.5651
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The Relationship Between Performance Management and The Quality of Animal, Fish, and Plant Quarantine Services

Authors: Apris Beniawan, Lijan Poltak Sinambela

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Apris Beniawan: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 32-38
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DOI:  10.35870/ijmsit.v5i1.3621
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
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DOI:  10.35870/ijmsit.v5i2.4642
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Identification of Factors of Small Enterprise Coffee Development: A Case Study in UUT Agro Semesta, Bali

Authors: I Gusti Ayu Widari Upadani, Ni Luh Putri Srinadi, Gusti Ngurah Aditya Krisnawan

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I Gusti Ayu Widari Upadani: Institut Teknologi Dan Bisnis STIKOM Bali
Ni Luh Putri Srinadi: Institut Teknologi Dan Bisnis STIKOM Bali
Gusti Ngurah Aditya Krisnawan: Institut Teknologi Dan Bisnis STIKOM Bali
Pages: 23-28
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DOI:  10.35870/ijmsit.v6i1.6528
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Human Capital Development Strategies in Improving the Performance of The General and Financial Bureaus of The Indonesian Quarantine Agency

Authors: Akhmad Alfaraby, Lijan Poltak Sinambela

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Akhmad Alfaraby: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 20-26
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DOI:  10.35870/ijmsit.v5i1.3619
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
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DOI:  10.35870/ijmsit.v5i2.4736
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
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DOI:  10.35870/ijmsit.v4i2.3200
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The Influence of Transformational Leadership on Employee Motivation and Performance in the Banking Industry

Authors: Oliviane Oroh, Muhammad Yusuf Ariyadi, A. Fauzan Fadlan

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Oliviane Oroh: North Sulawesi University of Technology
Muhammad Yusuf Ariyadi: Universitas Muhammadiyah Karanganyar
A. Fauzan Fadlan: Universitas Tangerang Raya
Pages: 336-345
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DOI:  10.35870/ijmsit.v4i2.3098
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
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DOI:  10.35870/ijmsit.v6i1.6625
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Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation

Authors: Suyamto, Dian Deliana, Sujatmiko

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Suyamto: Universitas Muhammadiyah Karanganyar
Dian Deliana: Universitas Muhammadiyah Karanganyar
Sujatmiko: Universitas Muhammadiyah Karanganyar
Pages: 279-287
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DOI:  10.35870/ijmsit.v5i2.4609
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Navigating Flexible Work Arrangements to Foster Sustainable Growth through Adaptive Innovation

Authors: Ali Amran, Arifuddin, Akmil Asril

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Ali Amran: ARS University
Arifuddin: Institut Ilmu Sosial dan Bisnis Andi Sapada
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 110-117
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DOI:  10.35870/ijmsit.v6i1.6602
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Exploring Job Satisfaction: The Impact of Transformational Leadership and Interpersonal Communication on Work Discipline

Authors: Darusman, Arifuddin

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Darusman: Universitas Muhammadiyah Pontianak
Arifuddin: Institut Ilmu Sosial dan Bisnis Andi Sapada
Pages: 371-379
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DOI:  10.35870/ijmsit.v5i2.5339
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