The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia

Agus Abdurrahman: Islamic University of Indonesia

The Impact of Social Media Marketing and Brand Awareness on Purchasing Decisions on Cosmetic Products

Authors: Rahmat Cahyo Dinarso, Dwi Aprilia Nurhaliza, Nurul Qomariah

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Rahmat Cahyo Dinarso: Universitas Muhammadiyah Jember

Dwi Aprilia Nurhaliza: Universitas Muhammadiyah Jember

Nurul Qomariah: Universitas Muhammadiyah Jember

Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara

Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga

Darusman: Universitas Muhammadiyah Pontianak

Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali

Anthoneta Kopong: STIE Bukit Zaitun Sorong

Muhammad Nur Madani: STMIK Widya Cipta Dharma

Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan

Agus Putra Mardika: Universitas Tabanan

I Gusti Ayu Lia Yasmita: Universitas Tabanan

I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan

Ni Komang Mela Tri Utari: Universitas Tabanan