Published: 2022-10-18
Store Atmosphere Analysis Moderates the Effect of Food and Beverage Quality and Service Quality on Consumer Satisfaction at Atlas Coffee and Bike in Pekanbaru City
DOI: 10.35870/ijmsit.v2i2.774
Downloads
Abstract
The purpose of this study is to see and understand consumer behavior in the food and beverage business from the literature side of the study on store atmosphere which moderates the influence of food and beverage quality and service quality on customer satisfaction at Atlas Coffee and Bike in Pekanbaru City. The results showed that the store atmosphere, the quality of food and beverage services affect customer satisfaction at Atlas Coffee and Bike. In this study using the operational method of variables consisting of exogenous and endogenous variables where the exogenous variables are Store Atmosphere (X1), Food and Beverage Quality (X2), Service Quality (X3), then the endogenous variable is Consumer Satisfaction (Y). Consumers have full expectations to enjoy the atmosphere at Atlas Coffee and Bike to the fullest and want satisfaction, moreover the food and beverage business has dimensions that are more than just basic consumption needs but also want a recreational atmosphere. The results of this study are very useful for management, it can increase revenue and expect consumers to make repeat visits.
Keywords
Store Atmosphere ; quality of service ; customer satisfaction ; food and beverage
Article Information
This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 2 No. 2 (2022)
-
Section: Articles
-
Published: %750 %e, %2022
-
License: CC BY 4.0
-
Copyright: © 2022 Authors
-
DOI: 10.35870/ijmsit.v2i2.774
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Widya Handayani
Fakultas Ekonomi dan Bisnis
Irham Fahmi
Fakultas Ekonomi dan Bisnis
Sayed Mahdi
Fakultas Ekonomi dan Bisnis
Zulfadli
Fakultas Keguruan dan Ilmu Pendidikan
-
Fandy Tjiptono. 2015. Strategi Pemasaran, Edisi 4, Andi Offset, Yogyakarta.
-
I Made Bayu Purnama Putra, I Gusti Ayu Wimba, Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pizza Hut Cabang Gatot Subroto Denpasar, Jurnal Manajemen, Kewirausahaan dan Pariwisata Mei 2021, Vol. 1 (No. 2): Hal 744-756.
-
Munawir, M. (2018). Persepsi Kualitas Layanan dan Kepuasan Pelanggan pada Pusat Perbelanjaan Kota Banda Aceh dengan Metode SERVQUAL. Jurnal EMT KITA, 2(1), 1-8.
-
Rizal, S., & Munawir, M. (2017). Pengaruh Kepuasan Nasabah Terhadap Menggunakan Mobile Banking (M-Banking) Pada Bank BCA Cabang Banda Aceh. Jurnal EMT KITA, 1(2), 68-78.
-
Basith, A., Kumadji, S., & Hidayat, K. (2014). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan (Survei Pada Pelanggan De'pans Pancake and Waffle Di Kota Malang).
-
Kristiana, M. (2017). Pengaruh Store Atmosphere Dan Kualitas Layanan Terhadap Kepuasan Konsumen Cafe Heerlijk Gelato Perpustakaan Bank Indonesia Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 01(01), 113–117.
-
Nadiya, A. F., & Ishak, A. (2022). Analisis Niat Beli dan Perilaku Konsumen terhadap Produk Perawatan Kulit Ramah Lingkungan. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(3), 186-204.
-
Adnan, Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Susu Morinaga di Kota Lhokseumawe, Jurnal Visioner & Strategis Volume 7, Nomor 2, September 2018 ISSN: 2338-2864).
-
Eswika Nilasari & Istiatin, Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Dealer Pt. Ramayana Motor Sukoharjo. Jurnal Paradigma Vol. 13, No. 01, Februari – Juli 2015.
-
Krisdianti, D. L., dan S. (2019). Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Restoran Pizza Hut Malang Town Square. Administrasi Bisnis, 70(1), 36–44.
-
Hilaliyah. (2017). Pengaruh Kualitas Layanan dan Kualitas Produk yang di Moderasi Oleh Susana Terhadap Kepuasan Pelanggan (Studi Pada Mahasiswa Pelanggan Kafe Ria Djenaka Malang). Jurnal Bisnis Dan Manajemen, 4.
-
Ha, Nguyen Thu et.al. (2014). The relationship between service quality and Customs loyalty in specialty supermarkets: Empirical evidence in Vietnam. International Journal of Business and Economics Research. Vol. 3, No. 5, pp. 178-186.
-
Tit, A. A. (2015). The effect of service and food quality on customer satisfaction and hence customer retention. Asian Social Science, 11(23), 129–139.
-
Tan, Q., Oriade, A., & Fallon, P. (2014). Service quality and customer satisfaction in chinese fast food sector: A proposal for cffrserv. Advances in Hospitality and Tourism Research, 2(1), 30–53.
-
Joko Bagio Santoso, Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Dan Loyalitas Konsumen (Studi Pada Konsumen Geprek Bensu Rawamangun, Jurnal Akuntansi dan Manajemen Vol 16 No. 01, April 2019).
-
Arfiani Bahar & Herman Sjaharuddin, Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Minat Beli Ulang Pada McDonald’s Alauddin Makassar JURNAL ORGANISASI DAN MANAJEMEN Volume 3 (September, 2015).
-
Anita Carolina, Pengaruh Kualitas Layanan, Kualitas Makanan, Pada Kepuasan Konsumen K-Sushi, AGORA Vol. 7, No. 2, (2019).
-
Cahyono, M. (2008). Pengaruh kualitas layanan terhadap kepuasan pelanggan brown salon di Tunjungan Plaza Surabaya (Doctoral dissertation, Petra Christian University).
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.