Minat Masyarakat Kota Banda Aceh terhadap Kartu Kredit Bank
Main Article Content
Abstract
The purpose of this study was to find out how the interest of the people of Banda Aceh City on credit cards, to find out the factors that influence the interest of the Banda Aceh City Community towards the Bank's credit card. The research was carried out in the city of Banda Aceh which included the customers of the Bank's credit card in the City of Banda Aceh. That is the Bank Customer as follows; (1). Bank BRI, (2). BNI Bank, (3). Bank Mandiri, (4). Maybank, (5). Bank BCA, (6). Bank Danamon, (7). Bank Bukopin, (8). Bank Permata, (9). Panin Bank. With the number of respondents as many as 270 respondents. Based on the KMO and Bartlett's test the values obtained were approx. Chi-Square is 717,400 at df = 21 with a probability level of 0,000 so that all the variables used as indicators for this study are used as references by the people of Banda Aceh to have a Bank credit card. The most dominant factors that cause public interest in credit cards in the sequence are cultural dimensions, social dimensions, personal dimensions, psychological dimensions, achievement dimensions, power dimensions, and affiliation dimensions.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
An author  who publishes in the  Jurnal Manajemen Teknologi agrees to the following terms:
- Author retains the  copyright and grants the journal the right of first publication of  the work simultaneously licensed under the Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Author is  able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book)with the  acknowledgement of its initial publication in this journal.
- Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Jurnal Ekonomi Manajemen Teknologi (EMT) KITA by http://journal.lembagakita.org/index.php/emt/index is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abdurrachman, Ujian. 2004. Analisis Factor-faktor Yang Menimbulkan Kecenderungan Minat Beli Konsumen Sarung.†Jurnal Manajemen dan Kewirausahaan. Vol.6.No.1:34-53.
Bank Indonesia. 2005, Laporan Tahunan Perekonomian Indonesia Tahun 2005, Bank Indonesia.
Birn, Robin J .2000.The International Handbook of Market Research Techniques.†In association with the Market Research Society (Kogan Page), London.
Engel, James F. Roger D. Black Well dan W. Miniard. 1994. Perilaku Konsumen. Jilid I, edisi keenam, Penerbit Bina Rupa Aksara, Jakarta.
Gunjarati, Damodar. 1999. Ekonometrika Dasar, Penerbit Erlangga, Jakarta.
Hakima, Nurul. 2006. Faktor-faktor Yang Menimbulkan Kecenderungan Minat Beli Konsumen Terhadap Kamera Digital di Kota Banda Aceh.†Skripsi, Universitas Syiah Kuala.
Hoyer, W.D. dan M.I. Alpert. 1983. Additional theory and Data Contrasting Measures of Attribute Importance. AMA Educators Confrence Proceeding : Ed. Patrick Murphy : 78-82.
Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E. Anderson dan Ronald L. Tantham. 2006. Multivariate Data Analysis, Fifth edition, Pearson Education International, Inc. New Jersey.
Kotler, Philip dan Gary Amstrong. 2004. Dasar-Dasar Pemasaran, Jilid I, Penerbit PT. Indeks, Jakarta.
Kotler, Philip dan Kevin Lane Keller. 2006. Marketing Management. Low Price Edition. Prentice Hall, Inc, New Yersey.
Kennickell, A.B. dan M.L Kwast. 1997. Who uses electronic banking? Results from the 1995 Survey of Consumer Finances, paper prepared for presentationt the Annual Meetings of the Western Economic Association, Seattle, Washington, July.
Ma’ruf, Jasman J dan M. Danny Djatoha. 1999. â€Faktor-faktor Yang Mempengaruhi Keputusan Konsumen Dalam Memilih Apotek.†Jurnal Manajemen & Bisnis. Vol I, No. I : 20-25.
Malhotra, N.K.. 1996. Marketing Research : An Applied Orientasi. 2th Edition, New Jersey : PrenticeHall, Inc. New Yersey. Englewood Cliffs.
Mowen, J.C. 2002. Perilaku Konsumen, edisi keenam, penerbit PT. Erlangga, Jakarta.
Malhotra, N.K. 1996. Marketing Research and Applied Orientation 2nd ed, Upper Sidle River, Prentice Hall Internasional.
Peter, Paul. J dan Jerry C. Olson. 2005. Consumer Behavior and Marketing Strategy.7th Edition. McGAW-HILL, Inc., New York.
Santoso, Singgih. 2006. Menggunakan SPSS untuk Statistik Multivariat, edisi pertama, penerbit PT. Alex Media Komputindo, Jakarta.
Schiffman, Leon. G dan Leslie Lazar Kanuk. 2007. Consumer Behavior. Ninth Edition. PrenticeHall, Inc., New Yersey.
Scott, R.A dan P.I. Gillet. 1973. â€Tucson Outshoppers, Where they buy and why?.†Arizona Rewiew 22 (February, 1973) : I-6.
Shets, Juddish. 1983.â€An Integratif Theory of Patronage Preference and Behavior.†Patonage Behavior and Retail Management ; Ed. William R.D. and R.F.lusch, New York : 9 – 28.
Simamora, Bilson. 2004. Panduan Riset perilaku Konsumen, edisi kedua, penerbit PT. Gramedia Pustaka Utama, Jakarta.
Slameto. 1997. Belajar dan Faktor-Faktor yang Mempengaruhinya, edisi Revisi, penerbit Rineka Cipta, Bandung.
Sukandar, Anang. 2006. Waralaba, Low Risk High Profitâ€. Info Franchise Indonesia, Vol.I,No.8 :28.
Sugiono. 2005. Metodelogi Penelitian Bisnis, edisi kedelapan, Penerbit Alfabeta, Bandung.
Umar, Husein. 2005. Riset Pemasaran dan Perilaku Konsumen, PT. Gramedia Pustaka Utama, Jakarta.
Warner, Chales. 1997. Succesfull Retail Strategies. Electronics library. Internet.