Pengaruh Jiwa Kewirausahaan dan Kemandirian Pribadi Terhadap Keberhasilan Usaha Kuliner Martabak di Jalan P. Antarsari Bandar Lampung
Main Article Content
Abstract
Amid the difficult circumstances of the pandemic, many of Martabak's merchants have expressed concern about declining sales. To address this situation, this study aims to explore the interplay between entrepreneurial spirit, personal independence, and business success of Martabak dealers on Antarsari Road. This study is based on robust numerical and quantitative data and utilizes advanced computational and statistical methods supported by SPSS 25 software for comprehensive data analysis. The findings highlight that both entrepreneurship and individual independence play an important role in the success of Antarsari Street Martabak merchants. As businesses grapple with the unprecedented challenges of the pandemic, these key factors are proving to be key drivers affecting overall business outcomes in this situation. By uncovering these key connections, this analysis aims to provide Martabak vendors with valuable insights to help them manage uncertainty in the pandemic era and adjust their strategies for lasting success.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
An author  who publishes in the  Jurnal Manajemen Teknologi agrees to the following terms:
- Author retains the  copyright and grants the journal the right of first publication of  the work simultaneously licensed under the Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Author is  able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book)with the  acknowledgement of its initial publication in this journal.
- Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Jurnal Ekonomi Manajemen Teknologi (EMT) KITA by http://journal.lembagakita.org/index.php/emt/index is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Ali, & Asori. (2008). Adolescent Psychology: Student Development. Jakarta: PT. Script Earth.
Arikunto, S. (2016). Research Procedures: A Practice Approach. Jakarta: Rineka Cipta.
Barusman, T. M., et al. (2021). The Effect of Job Rotation, Job Assignment, and Mentoring on the Employee Talent Development Program at PT Perusahaan Gas Negara Tbk. Visionist Journal.
Barusman, T. M., et al. (2022). The Effect of Financial Risk and Third Party Funds on Financial Performance in Islamic Banks in Indonesia. Visionist Journal.
Chaplin, J. P. (2011). Dictionary of Psychology. Jakarta: PT Raja Grafindo Persada.
Sugiyono. (2015). Combination Research Methods (Mix Methods). Bandung: Alphabet.
Sulastri, S. (2017). The Influence of Entrepreneurial Spirit on the Success of Soy Milk Business in Braja Selebah District, East Lampung. Journal of DINAMIKA, Vol. 3, No. 2.
Suryana. (2011). Entrepreneurship: Practical Guide - Tips and Process to Success (3rd ed.). Jakarta: Salemba Four.
Svetlana. (2018). What is The Definition of Success In Business.
Wijayanti, P., & Suryani, A. (2016). Comparison of the Factors that Influence the Entrepreneurial Intentions of Feb Unud Students and Undiknas Feb Students. Unud Management E-Journal, Vol. 5, No. 3.
Cape, J. (2017). The Effect of Entrepreneurial Attitudes and Innovation Processes on Business Success: Case Study at the Komar Batik House in the City of Bandung. Indonesian Computer University thesis, Bandung.