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Keywords: "Perceived Quality"

Pengaruh Brand Experience dan Brand Loyalty terhadap Brand Equity Produk Apple dengan Perceived Quality sebagai Variabel Intervening

Authors: Aulia Putri Amanta, Dwi Nopitasari, Pingkan Viola Martiza

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Aulia Putri Amanta: Universitas Muhammadiyah Surakarta
Dwi Nopitasari: Universitas Muhammadiyah Surakarta
Pingkan Viola Martiza: Universitas Muhammadiyah Surakarta
Pages: 392~400
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DOI:  10.35870/ljit.v2i2.2731
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Pengaruh Kepercayaan Merek, Persepsi Kualitas, dan Promosi Terhadap Keptusan Pembelian Serta Dampaknya Pada Kepuasan Konsumen di Kalangan Gen-Z (Studi Pada Digital Out of Home Advertising Mobile Led)

Authors: Muhammad Dhafin Syah, Osly Usman, Nofriska Krissanya

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Muhammad Dhafin Syah: State University of Jakarta
Osly Usman: State University of Jakarta
Nofriska Krissanya: State University of Jakarta
Pages: 787~799
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DOI:  10.35870/ljit.v2i2b.2885
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