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Keywords: "Experiential Marketing"

Komunikasi Persuasif Coffee Shop melalui Strategi Experiential Marketing

Authors: Muhammad Alwan Hanif, Mustiawan, Nurlina Rahman

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Muhammad Alwan Hanif: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Mustiawan: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Nurlina Rahman: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Pages: 378-388
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DOI:  10.35870/jtik.v9i1.3356
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Strategi Komunikasi Pemasaran (IMC) dalam Membangun Brand Image Merek Parfum Lokal "Reverseas"

Authors: M. Daffa Ar Rizky, Ratih Pandu Mustika

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M. Daffa Ar Rizky: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Ratih Pandu Mustika: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 841-849
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DOI:  10.35870/jtik.v10i2.5848
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Pengalaman Konsumen mengenai Layanan Huling (Haus Keliling) di Jakarta

Authors: Nabilah Nurhaliza, Kania Anindya Ayuna, Dewi Rachmawati

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Nabilah Nurhaliza: LSPR Institute of Communication and Business
Kania Anindya Ayuna: LSPR Institute of Communication and Business
Dewi Rachmawati: LSPR Institute of Communication and Business
Pages: 489-497
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DOI:  10.35870/jtik.v10i2.5204
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