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Keywords: "Consumer Experience"

Pengalaman Konsumen mengenai Layanan Huling (Haus Keliling) di Jakarta

Authors: Nabilah Nurhaliza, Kania Anindya Ayuna, Dewi Rachmawati

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Nabilah Nurhaliza: LSPR Institute of Communication and Business
Kania Anindya Ayuna: LSPR Institute of Communication and Business
Dewi Rachmawati: LSPR Institute of Communication and Business
Pages: 489-497
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DOI:  10.35870/jtik.v10i2.5204
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Komunikasi Persuasif Coffee Shop melalui Strategi Experiential Marketing

Authors: Muhammad Alwan Hanif, Mustiawan, Nurlina Rahman

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Muhammad Alwan Hanif: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Mustiawan: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Nurlina Rahman: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Pages: 378-388
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DOI:  10.35870/jtik.v9i1.3356
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Strategi Bauran Komunikasi Pemasaran Produk Yamaha NMAX Turbo 2024

Authors: Mohamad Sudi, Zulham, Serepina Tiur Maida, Titiek Surya Ningsih, Yanti Setianti

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Mohamad Sudi: Institut Ilmu Sosial dan Ilmu Politik (IISIP) Yapis Biak , Affiliation name not available
Zulham: Malikussaleh University
Serepina Tiur Maida: Universitas Mpu Tantular
Titiek Surya Ningsih: Universitas Tama Jagakarsa
Yanti Setianti: Padjadjaran University
Pages: 78-95
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DOI:  10.35870/jtik.v9i1.3283
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Branding Coffee Shop Premium di Era Digital: Analisis Customer-Based Brand Equity Keller pada Tiga Coffee Shop Premium di Surabaya

Authors: Sekar Fatima Permata Buana, Aulia Rahmawati

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Sekar Fatima Permata Buana: Universitas Pembangunan Nasional Veteran Jawa Timur
Aulia Rahmawati: Universitas Pembangunan Nasional Veteran Jawa Timur
Pages: 799-808
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DOI:  10.35870/jtik.v10i2.5666
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