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Keywords: "Brand Positioning"

Branding Coffee Shop Premium di Era Digital: Analisis Customer-Based Brand Equity Keller pada Tiga Coffee Shop Premium di Surabaya

Authors: Sekar Fatima Permata Buana, Aulia Rahmawati

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Sekar Fatima Permata Buana: Universitas Pembangunan Nasional Veteran Jawa Timur
Aulia Rahmawati: Universitas Pembangunan Nasional Veteran Jawa Timur
Pages: 799-808
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DOI:  10.35870/jtik.v10i2.5666
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Strategi Brand Positioning Berbasis Keberlanjutan Lingkungan: Studi Kasus Napak Bhumi 2021-2024

Authors: Bianca Rayhanna Ramadhanti Moksen, Kayla Ratna Zahra Suradimaja, Jefri Audi Wempi

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Bianca Rayhanna Ramadhanti Moksen: LSPR Institute of Communication & Business
Kayla Ratna Zahra Suradimaja: LSPR Institute of Communication & Business
Jefri Audi Wempi: LSPR Institute of Communication & Business
Pages: 1545-1551
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DOI:  10.35870/jtik.v9i4.4145
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Personal Branding Anggota DPR dalam Sidang Pengesahan UU TNI: Strategi Komunikasi Politik dan Representasi Diri di Ruang Publik

Authors: Putri Ekaresty Haes, Sugeng Karyadi, Yunidyawati Azlina, Imam Jayanto, Musran Munizu

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Putri Ekaresty Haes: Universitas Pendidikan Nasional
Sugeng Karyadi: Universitas Lambung Mangkurat
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Imam Jayanto: Universitas Sam Ratulangi
Musran Munizu: Universitas Hasanuddin
Pages: 1224-1237
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DOI:  10.35870/jtik.v9i4.4035
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