Preferensi Terhadap Marketplace Menggunakan Metode Simple Additive Weighting (SAW) (Studi Kasus: Shopee dan Tokopedia)
Article Sidebar
Main Article Content
Abstract
At this time technology has been growing, one of which is the development in the business world from tradional to digital. E-commerce as the main of contributor in Indonesia digital economy. Tokopedia and Shopee are two giants that dominate the Indonesia market. The researcher are interested in conducting research to determine customer interest and making choices to shop online. The method used in this research is SAW (Simple Additive Weighting) method and distributes questionnaires to marketplace users. The results obtained from Shopee's research have a preference value of 0.98 and Tokopedia's 0.91. These results show that the majority prefer to shop online using Shopee instead of Tokopedia.
Article Details
Section
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright and Licensing Agreement
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
- Authors retain full copyright of their work
- Authors grant the journal right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0)
- This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
How to Cite
References
Criteo 2016. eCommerce Industry Outlook 2016, pp. 1–12. Available at: www.criteo.com/media/3552/criteo-ecommerce-industry-outlook-2016.pdf.
Elena, M. 2121. BI Catat Nilai Transaksi E-Commerce Tembus Rp401 Triliun pada 2021, Bisnis.com. Available at: https://ekonomi.bisnis.com/read/20220127/9/1494047/bi-catat-nilai-transaksi-e-commerce-tembus-rp401-triliun-pada-2021.
Jayani, D. H. 2021. Persaingan Dua Raksasa E-Commerce di Indonesia, katadata. Available at: https://katadata.co.id/ariayudhistira/infografik/61c28ed68bb32/persaingan-dua-raksasa-e-commerce-di-indonesia.
Ristiana, R. and Jumaryadi, Y. 2021. Sistem Pendukung Keputusan Pemilihan Paket Wedding Organizer Menggunakan Metode SAW (Simple Additive Weighting), Jurnal Sisfokom (Sistem Informasi dan Komputer), 10(1), pp. 25–30. DOI: 10.32736/sisfokom.v10i1.946.
Simon Kemp. 2021. DIGITAL 2021: GLOBAL OVERVIEW REPORTNo Title. Available at: https://datareportal.com/reports/digital-2021-global-overview-report.
Rosyidi, A. and Rihastuti, S. 2021. Analisis Sistem Pendukung Keputusan Pemilihan Asisten Dosen Menggunakan Metode SAW di STMIK Amikom Surakarta, Jurnal Teknologi Informasi, 7(2), pp. 101–109. DOI: 10.52643/jti.v7i2.1904.
Nurfitriani, F. and Sembiring, F. 2021. Sistem Pendukung Keputusan Pemilihan Rumah Sakit Menggunakan Metode Simple Additive Weight (Saw), Seminar Nasional Sistem …, pp. 98–106. Available at: https://sismatik.nusaputra.ac.id/index.php/sismatik/article/view/14.
Syamila, Z. W., Fauziah, F. and Natashia, N. D. 2021. Analisis Pemilihan Marketplace Terbaik pada Masa Pandemi COVID-19 Menggunakan Metode Simple Additive Weighting (SAW), Technique for Others Reference by Similarity to Ideal Solution (TOPSIS) dan Weighted product (WP), Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 5(2), p. 153. DOI: 10.35870/jtik.v5i2.207.
Wiriadikusumah, A. N. and Permana, F. C. 2021. Sistem Pendukung Keputusan Pemilihan Platform E-commerce Dengan Metode Simple Additive Weighting, Edsence: Jurnal Pendidikan Multimedia, 3(1), pp. 37–44. doi: 10.17509/edsence.v3i1.35281.
Wiriadikusumah, A. N. and Permana, F. C. 2021. Sistem Pendukung Keputusan Pemilihan Platform E-commerce Dengan Metode Simple Additive Weighting, Edsence: Jurnal Pendidikan Multimedia, 3(1), pp. 37–44. DOI: 10.17509/edsence.v3i1.35281.
Susanto, A. and Purnomo, A. S. 2022. Rancang Bangun Aplikasi E-Commerce Penjualan Helm Menggunakan Metode Simple Additive Weighting (Saw) (Studi Kasus : Gallery Helm Jogja ), Jurnal Teknologi Dan Sistem Informasi Bisnis, 4(1), pp. 20–34. DOI: https://doi.org/10.47233/jteksis.v4i1.346.
Rusito. 2017. Kualitas Kayu Olahan Menggunakan Metode Simple Additive Weighting ( Saw ), Jurnal Infokam, 2(2), pp. 1–14. Available at: http://amikjtc.com/jurnal/index.php/jurnal/article/view/125.
Setiadi, I. 2019. Sistem Pendukung Keputusan Pemilihan Mobil Bekas, Jurnal String, 3(3), pp. 247–257.
Sarmadi, S. and Effiyaldi, E., 2018. Analisis dan Perancangan Sistem Pendukung Keputusan Pemilihan Kendaraan Roda Dua Menggunakan Metode Simple Additive Weighting (SAW)(Studi Kasus: PT. Sinar Sentosa). Jurnal Manajemen Sistem Informasi, 3(1), pp.911-921.
Pradiatiningtyas, D. 2020. Preferensi dan keputusan pembelian konsumen pada aplikasi belanja online saat pandemi covid 19, Journal Speed – Sentra Penelitian Engineering dan Edukasi, 12(3), pp. 38–45.