Published: 2026-07-01

Dinamika Penurunan Kunjungan Wisatawan Mancanegara di Bali Tahun 2025

DOI: 10.35870/jtik.v10i3.6307

Inka Sulistya, Nova Aprilina
  • Inka Sulistya: LSPR Institute of Communication and Business
  • Nova Aprilina: LSPR Institute of Communication and Business
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Abstract

The decline in foreign tourist arrivals in Bali in 2025 represents a critical issue, given ‎the strategic role of tourism in regional economic development and community welfare. This ‎phenomenon occurs amid intensified global tourism competition and significant changes in ‎international travel behavior. This study aims to examine the dynamics of declining foreign ‎tourist arrivals in Bali and to identify the key factors influencing this trend. A descriptive ‎qualitative approach was employed by analyzing tourism-related conditions and phenomena ‎without relying on interview-based data. The findings indicate that the decline in foreign tourist ‎arrivals is driven by an interplay of global and local factors, including global economic ‎uncertainty, shifts in tourist preferences, destination overcrowding, environmental concerns, and ‎the perceived quality of tourism experiences. The impact of this decline extends beyond the core ‎tourism sector to supporting industries and local communities that depend on tourism-related ‎activities. These findings emphasize the need for adaptive and sustainable tourism management ‎strategies to strengthen Bali’s competitiveness as an international tourism destination amid ‎evolving global tourism dynamics.‎

Keywords

Bali Tourism ; Declining Arrivals ; Sustainable Tourism ; Tourism Dynamics

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Sulistya, I., & Aprilina, N. (2026). Dinamika Penurunan Kunjungan Wisatawan Mancanegara di Bali Tahun 2025. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 10(3), 985-995. https://doi.org/10.35870/jtik.v10i3.6307
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 3 (2026)

  • Section: Computer & Communication Science

  • Published: %750 %e, %2026

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Author Biographies
Inka Sulistya
Google Scholar ResearchGate ORCID

LSPR Institute of Communication and Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia.

Nova Aprilina
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LSPR Institute of Communication and Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia.

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