Published: 2024-10-01
Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce
DOI: 10.35870/jtik.v8i4.3062
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Abstract
The digital era has significantly transformed the media and Public Relations (PR) landscape, particularly within the e-commerce sector, with Search Engine Optimization (SEO) emerging as a crucial factor in determining online visibility. This qualitative research examines the synergy between SEO and PR, focusing on how it enhances brand reach and reputation. The findings demonstrate that achieving a dominant position on the first page of search results not only influences user behavior but also plays a vital role in digital marketing strategies. Furthermore, the study highlights how SEO has evolved into a fundamental component of PR practices, enhancing organic search rankings for press releases and other communication materials. Through a comprehensive analytical approach, this research illustrates that integrating SEO into PR not only increases web traffic and revenue potential but also contributes strategically to shaping a compelling narrative for media outlets, thereby improving brand credibility. This study offers valuable insights into the evolving dynamics of the e-commerce industry, highlighting the importance of responsible and ethical strategies in fostering a sustainable relationship between PR and mass media in the digital age
Keywords
Algorithm Changes ; Audience Engagement ; Digital Communication Ethics ; Digital Media Strategy ; Online Visibility ; SEO-PR Integration
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 4 (2024)
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Section: Computer & Communication Science
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/jtik.v8i4.3062
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Grace Heidy Jane Amanda Wattimena
Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia
Akhmad Edhy Aruman
Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia
Dendy Muris
Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia
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