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Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

E-ISSN: 2580-1643 | P-ISSN:

Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce

Issue: Vol. 8 No. 4 (2024): OCTOBER-DECEMBER 2024, Pages: 1216-1231, Section: Computer & Communication Science

Grace Heidy Jane Amanda Wattimena (1) , Akhmad Edhy Aruman (2) , Dendy Muris (3)

Published: Oct 1, 2024

Show Affiliations

(1) Grace Heidy Jane Amanda Wattimena:

Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia

(2) Akhmad Edhy Aruman:

Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia

(3) Dendy Muris:

Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia

Abstract:

The digital era has significantly transformed the media and Public Relations (PR) landscape, particularly within the e-commerce sector, with Search Engine Optimization (SEO) emerging as a crucial factor in determining online visibility. This qualitative research examines the synergy between SEO and PR, focusing on how it enhances brand reach and reputation. The findings demonstrate that achieving a dominant position on the first page of search results not only influences user behavior but also plays a vital role in digital marketing strategies. Furthermore, the study highlights how SEO has evolved into a fundamental component of PR practices, enhancing organic search rankings for press releases and other communication materials. Through a comprehensive analytical approach, this research illustrates that integrating SEO into PR not only increases web traffic and revenue potential but also contributes strategically to shaping a compelling narrative for media outlets, thereby improving brand credibility. This study offers valuable insights into the evolving dynamics of the e-commerce industry, highlighting the importance of responsible and ethical strategies in fostering a sustainable relationship between PR and mass media in the digital age

Keywords:

Algorithm Changes, Audience Engagement, Digital Communication Ethics, Digital Media Strategy, Online Visibility, SEO-PR Integration
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How to Cite
Wattimena, G. H. J. A., Aruman, A. E., & Muris, D. (2024). Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(4), 1216–1231. https://doi.org/10.35870/jtik.v8i4.3062
Author Biographies

Grace Heidy Jane Amanda Wattimena, LSPR Institute of Communication & Business

Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia

Akhmad Edhy Aruman, LSPR Institute of Communication & Business

Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia

Dendy Muris, LSPR Institute of Communication & Business

Program Studi Ilmu Komunikasi, LSPR Institute of Communication & Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia

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