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Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

E-ISSN: 2580-1643 | P-ISSN:

Exploring the Impact of Marvelous Dynamics on Fans’ Perception, Behavior, and Pop Culture

Issue: Vol. 8 No. 4 (2024): OCTOBER-DECEMBER 2024, Pages: 1202-1215, Section: Computer & Communication Science

Rita Purwaningsih (1) , Leili Kurnia Gustini (2) , Teti Sumarni (3)

Published: Oct 1, 2024

Show Affiliations

(1) Rita Purwaningsih:

Public Relations Study Program, Politeknik LP3I Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

(2) Leili Kurnia Gustini:

Public Relations Study Program, Politeknik LP3I Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

(3) Teti Sumarni:

Public Relations Study Program, Politeknik LP3I Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

Abstract:

This study investigates the relationship between Marvel and its fanbase, with a particular emphasis on the X online community (@Marvfess). Employing a phenomenological qualitative approach, data was collected through interviews and observations involving individuals aged 18-25 who actively engage with @Marvfess on X. Furthermore, data triangulation was conducted by consulting a social media and branding specialist as well as a psychologist. The research aims to evaluate the impact of Marvel's interactions with its fans on brand perceptions, the influence of these interactions on fan behavior, and their contribution to broader trends in popular culture. Drawing on Goffman's Theory of Self-Expression, Social Presence Theory, and Jenkins' Participatory Culture, the findings indicate that Marvel's engagement with its online community fosters a strong connection, significantly shaping fans' perceptions and behaviors, and driving trends in popular culture through active fan participation

Keywords:

Fan Behavior, Fan Perception, Marvel Brand, Popular Culture, Social Media
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How to Cite
Purwaningsih, R., Gustini, L. K., & Sumarni, T. (2024). Exploring the Impact of Marvelous Dynamics on Fans’ Perception, Behavior, and Pop Culture. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(4), 1202–1215. https://doi.org/10.35870/jtik.v8i4.2623
Author Biographies

Rita Purwaningsih, Politeknik LP3I Bandung

Public Relations Study Program, Politeknik LP3I Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

Leili Kurnia Gustini, Politeknik LP3I Bandung

Public Relations Study Program, Politeknik LP3I Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

Teti Sumarni, Politeknik LP3I Bandung

Public Relations Study Program, Politeknik LP3I Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

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