Perancangan Manajemen Acara Expert Insight Special Episode Marketing Talks “Unlocking Marketing Potential: The Power Of AI” di Telkom Corpu Tahun 2023

Annisya Maharani Dewi; Dimas Satrio Wijaksono

doi:10.35870/jtik.v8i4.2532

PDF

DOI:

https://doi.org/10.35870/jtik.v8i4.2532

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

KITA Institute or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Annisya Maharani Dewi ⁽¹⁾ , Dimas Satrio Wijaksono ⁽²⁾

Published: Oct 1, 2024

Show Affiliations

⁽¹⁾ Annisya Maharani Dewi:

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

⁽²⁾ Dimas Satrio Wijaksono:

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

Abstract:

Event management plays an important role in the success of an event and should be implemented during its execution, especially for important events such as corporate events. This research was conducted to implement the event management design for the Expert Insight Special Episode Marketing Talks "Unlocking Marketing Potential: The Power of AI" at Telkom CorpU, a company that regularly organizes online webinar series. This research successfully attracted 306 participants, with 62.3% of 151 participants stating that they were very satisfied and 37.1% satisfied with this event. Additionally, 58% of participants liked the event based on the content provided, and 38.4% were interested in the event's speakers. This study was carried out using observation and documentation methods and utilized Goldblatt's event management theory to support the success of this event. The results of this study concluded that the event management design in this webinar successfully made the event more structured and organized in managing human resources, teamwork, and creativity.

Keywords:

Expert Insight, Event, Webinar, Event Management

Total Downloads Artikel Last 1 Year

Download data is not yet available.

How to Cite

Maharani Dewi, A., & Satrio Wijaksono, D. (2024). Perancangan Manajemen Acara Expert Insight Special Episode Marketing Talks “Unlocking Marketing Potential: The Power Of AI” di Telkom Corpu Tahun 2023. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(4), 1034–1041. https://doi.org/10.35870/jtik.v8i4.2532

Author Biographies

Annisya Maharani Dewi, Universitas Telkom

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

Dimas Satrio Wijaksono, Universitas Telkom

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

References

Alhamid, T., & Anufia, B. (2019). Resume: Instrumen pengumpulan data. Sorong: Sekolah Tinggi Agama Islam Negeri (STAIN).

Trikusuma, A. I., & Setyawan, H. (2022, December). Proses Kegiatan Penyelenggaraan Acara Webinar Oleh PT Telkom Indonesia. In Seminar Nasional Riset Terapan (Vol. 11, No. 01, pp. 49-53).

Uljanatunnisa, U., Handayani, L., & Alisyah, V. (2020). ANALISIS MANAJEMEN EVENT (Studi Kasus Program CSR Wirausaha Muda Mandiri 2019). Expose: Jurnal Ilmu Komunikasi, 3(1), 95-112. DOI: http://dx.doi.org/10.33021/exp.v3i1.1068.

Anggoro, A. D., Susanto, H., Arifin, R., Nugroho, O. C., Purwati, E., & Ridho, I. N. (2023). Manajemen Event Budaya Sebagai Daya Tarik Wisata di Kabupaten Ponorogo. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 7(1), 570-580. DOI: http://dx.doi.org/10.58258/jisip.v7i1.4434.

Hamidi, H., & De Putri, S. (2020). EVENT MANAGEMENT PENTAS SENI SEBAGAI MEDIA KOMUNIKASI IDENTITAS SEKOLAH. ADVIS (Journal of Advertising), 1(1).

Evriyana, A., Nugroho, S., & Suparmo, L. (2021). Efektivitas Webinar dalam Membangun Pola Komunikasi di Tengah Pandemi. MASSIVE: Jurnal Ilmu Komunikasi, 1(1), 40-53.

Goldblatt, J. J. (2002). Special events: global event management in the 21st century. Wiley.

Irliani, H., & Diniati, A. (2021). Analisis Manajemen Event Telkom University Virtual Run 2020. eProceedings of Management, 8(5).

Aji, A. I., & Diniati, A. (2021). Analisis Pengelolaan Event Innovillage Telkom University Pada Masa Pandemi Covid 19. eProceedings of Management, 8(5).

Herianto, Y. W., & Irwansyah, I. (2019). Event Carnival sebagai Media Komunikasi Pemasaran: Studi Kasus di SMA PKP JIS. Mediator: Jurnal Komunikasi, 12(1), 15-26. DOI: https://doi.org/10.29313/mediator.v12i1.4281.

Waruwu, M. (2023). Pendekatan penelitian pendidikan: metode penelitian kualitatif, metode penelitian kuantitatif dan metode penelitian kombinasi (Mixed Method). Jurnal Pendidikan Tambusai, 7(1), 2896-2910. DOI: https://doi.org/10.31004/jptam.v7i1.6187.

Adhitama, T. P., & Asnur, L. (2019). Analisis Manajemen Event di KYRIAD HOTEL Bumiminang Padang. Jurnal Ilmu Sosial dan Humaniora, 8(2), 213-220. DOI: https://doi.org/10.23887/jish-undiksha.v8i2.21458.

Shafira, D. (2022). Penyelenggaraan Event Dolanan Yok! Edisi Virtual Di Semasa Pandemi Covid-19. MEDIALOG: Jurnal Ilmu Komunikasi, 5(1), 156-170.

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)