Peran Production Assistant News dalam Pengemasan Berita Harian YouTube Liputan 6 SCTV di PT Surya Citra Media Tbk

Fitra Anggito Abimanyu; Fiqie Lavani Melano

doi:10.35870/jtik.v8i4.2357

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DOI:

https://doi.org/10.35870/jtik.v8i4.2357

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Fitra Anggito Abimanyu ⁽¹⁾ , Fiqie Lavani Melano ⁽²⁾

Published: Oct 1, 2024

Show Affiliations

⁽¹⁾ Fitra Anggito Abimanyu:

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kabupaten Bandung, Indonesia, Provinsi Jawa Barat, Indonesia

⁽²⁾ Fiqie Lavani Melano:

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kabupaten Bandung, Indonesia, Provinsi Jawa Barat, Indonesia

Abstract:

This study addresses the decreasing interest in traditional television viewing, prompting Liputan 6 SCTV to utilize YouTube as an information dissemination platform. The role of Production Assistant News is critical in creating engaging content to enhance audience engagement on the Liputan 6 SCTV YouTube channel. The objective of this study is to explore how Production Assistant News contributes to increasing audience interaction and engagement. Using a descriptive qualitative research method, data were collected through observations, interviews, documentation, and literature reviews. The findings reveal that Production Assistant News plays a significant role in producing compelling Video on Demand (VOD) content, which leads to increased public preference for Liputan 6 SCTV as an information source. The successful implementation of this role is evidenced by a notable rise in subscribers, viewers, likes, and engagement metrics, as recorded by YouTube Studio.

Keywords:

YouTube, VOD (Video on Demand), Production Assistant News

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How to Cite

Abimanyu, F. A., & Melano, F. L. (2024). Peran Production Assistant News dalam Pengemasan Berita Harian YouTube Liputan 6 SCTV di PT Surya Citra Media Tbk. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(4), 944–953. https://doi.org/10.35870/jtik.v8i4.2357

Author Biographies

Fitra Anggito Abimanyu, Universitas Telkom

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kabupaten Bandung, Indonesia, Provinsi Jawa Barat, Indonesia

Fiqie Lavani Melano, Universitas Telkom

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kabupaten Bandung, Indonesia, Provinsi Jawa Barat, Indonesia

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