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Keywords: "USP"

The Influence of USP and E-WOM on Brand Trust and Its Impact on Purchasing Decisions

Authors: Rendy Dwi Purnomo, Donni Junipriansa

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Rendy Dwi Purnomo: Telkom University
Donni Junipriansa: Telkom University
Pages: 3504-3515
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DOI:  10.35870/jemsi.v11i5.4629
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