Search Results

Keywords: "Purchase Intention"

The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products

Authors: Luh Komang Candra Dewi, Ni Luh Kardini, Yunidyawati Azlina, Tengku Kespandiar, Eka Kurnia Saputra

View Affiliation Details
Luh Komang Candra Dewi: Universitas Triatma Mulya
Ni Luh Kardini: Universitas Mahendradatta
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Eka Kurnia Saputra: STIE Pembangunan Tanjungpinang
Pages: 246-250
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i2.954
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

Authors: Joel Imanuel, Fitri Yutika

View Affiliation Details
Joel Imanuel: Institut Teknologi dan Bisnis Sabda Setia
Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 5992-6002
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i6.6055
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

View Affiliation Details
Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i1.892
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Customer Satisfaction Memediasi Pengaruh Brand Image dan Perceive Value Terhadap Niat Beli Kembali (Studi Kasus Konsumen Vape di Kota Semarang)

Authors: Adhitya Bagus Saputra, Basiya Basiya

View Affiliation Details
Adhitya Bagus Saputra: Universitas Stikubank
Basiya Basiya: Universitas Stikubank
Pages: 5014-5025
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i6.5023
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

View Affiliation Details
Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i4.4305
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Celebrity Endorser, Kualitas Produk dan Label Halal Terhadap Purchase Intention Produk Skincare Scarlett

Authors: Baiq Nety Chairunnisa, Ali Akbar, Pinto Rukmi Handayani, Heru Suprapto

View Affiliation Details
Baiq Nety Chairunnisa: Universitas Kutai Kartanegara
Ali Akbar: Universitas Kutai Kartanegara
Pinto Rukmi Handayani: Universitas Kutai Kartanegara
Heru Suprapto: Universitas Kutai Kartanegara
Pages: 5399-5413
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i6.5078
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers

Authors: Frans Sudirjo, Silvia Ekasari, Bahtiar Efendi, Luh Komang Candra Dewi, Muhammad Asir

View Affiliation Details
Frans Sudirjo: a:1:{s:5:"en_US";s:36:"Universitas 17 Agustus 1945 Semarang";}
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Bahtiar Efendi: Universitas Sains Al-Qur'an
Luh Komang Candra Dewi: Universitas Triatma Mulya
Muhammad Asir: Politeknik Lembaga Pendidikan dan Pengembangan Profesi
Pages: 129-135
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v10i1.2160
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

View Affiliation Details
Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i2.1032
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Influence of Country of Origin, Advertising Campaign, and Brand Ambassador on Customers Purchase Intention in Digital Marketplace Official Site

Authors: Luh Komang Candra Dewi, Sherry Adelia, I Gede Anindya Perdana Putra, Helmi Ali, Musran Munizu

View Affiliation Details
Luh Komang Candra Dewi: Universitas Triatma Mulya
Sherry Adelia: Universitas Muhammadiyah
I Gede Anindya Perdana Putra: Universitas Triatma Mulya
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittinggi
Musran Munizu: Hasanuddin University
Pages: 1216-1220
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i4.1274
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products

Authors: Rania Aysha Muhamad Basalamah, Anastasya Umayah, Tri Wismiarsi

View Affiliation Details
Rania Aysha Muhamad Basalamah: Sampoerna University
Anastasya Umayah: Sampoerna University
Tri Wismiarsi: Sampoerna University
Pages: 619-629
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i1.3756
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analisis Pengaruh Kualitas Konten Promosi Digital, Harga dan Customer Experience Terhadap Purchase Intention Produk Preloved

Authors: Deykha Aguilika, Mozart Malik Ibrahim, Muhammad Kholil, Vivid Violin, Almira Ulimaz

View Affiliation Details
Deykha Aguilika: Trunojoyo University
Mozart Malik Ibrahim: Perbanas Institute
Muhammad Kholil: Mercu Buana University
Vivid Violin: Politeknik Maritim AMI Makassar
Almira Ulimaz: Politeknik Negeri Tanah Laut
Pages: 1436-1442
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i3.4117
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari

Authors: Aldi Primanda, Emilda Emilda, Meilin Veronica

View Affiliation Details
Aldi Primanda: Universitas Indo Global Mandiri
Emilda Emilda: Universitas Indo Global Mandiri
Meilin Veronica: Universitas Indo Global Mandiri
Pages: 5795-5803
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i6.5470
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Influencer marketing, Scarcity Marketing, dan Brand Awareness Terhadap Purchase intention pada Brand Rucas (Studi Pada Pengguna Instagram)

Authors: Linda Mulyati, Dadan Abdul Aziz Mubarok

View Affiliation Details
Linda Mulyati: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2768-2780
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i4.4531
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

View Affiliation Details
Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i6.4825
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

View Affiliation Details
Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v12i1.5823
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products

Authors: Taat Kuspriyono, Tengku Kespandiar, Helmi Ali, Hilarius Wandan, Wa Ode Nur Ainun

View Affiliation Details
Taat Kuspriyono: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittingi
Hilarius Wandan: Universitas Lelemuku Saumlaki
Wa Ode Nur Ainun: Universitas Dayanu Ikhsanuddin
Pages: 756-761
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i3.1166
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara

Authors: Mozart Malik Ibrahim, Rezky Nurbakti, Sri Purwati, Muhammad Hery Santosa, Hadi Mulyana, Jefri Putri Nugraha

View Affiliation Details
Mozart Malik Ibrahim: Perbanas Institute
Rezky Nurbakti: Institut Ilmu Sosial dan Bisnis Andi Sapada
Sri Purwati: Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Muhammad Hery Santosa: STMIK Widya Utama
Hadi Mulyana: Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari Bandung
Jefri Putri Nugraha: Politeknik Kelautan dan Perikanan Sidoarjo
Pages: 1277-1283
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i3.4076
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Fitur Affiliate dan Live Streaming pada E-Commerce terhadap Minat Beli Konsumen di Jawa Barat

Authors: Frastya Dwi Saputra, Salim Siregar

View Affiliation Details
Frastya Dwi Saputra: Universitas Singaperbangsa Karawang
Salim Siregar: Universitas Singaperbangsa Karawang
Pages: 3080-3090
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i5.4511
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Trust dan Online Customer Review Terhadap Minat Beli Pada Marketplace Bukalapak

Authors: Auryn Latifa Anindya, Ridho Riadi Akbar

View Affiliation Details
Auryn Latifa Anindya: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 377-388
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i1.3668
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Variasi Produk dan Labelisasi Halal terhadap Kepuasan Konsumen untuk Meningkatkan Minat Beli Ulang (Studi pada Konsumen Tulip Bakery, Cakes, & Coffee Shop di Kabupaten Purworejo)

Authors: Uswatun Hasanah, Murry Harmawan Saputra, Hubi Rahmat Andika

View Affiliation Details
Uswatun Hasanah: Universitas Muhammadiyah Purworejo
Murry Harmawan Saputra: Universitas Muhammadiyah Purworejo
Hubi Rahmat Andika: Universitas Muhammadiyah Purworejo
Pages: 5619-5633
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i6.5302
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com

Authors: Silvia Ekasari, Arifin Djakasaputra, Luh Komang Candra Dewi, Tanti Widia Nurdiani, Erina Alimin

View Affiliation Details
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Arifin Djakasaputra: Universitas Tarumanagara
Luh Komang Candra Dewi: Universitas Triatma Mulya
Tanti Widia Nurdiani: Universitas Islam Raden Rahmat
Erina Alimin: Universitas Pelita Harapan
Pages: 2402-2407
Views: 0
Downloads: 0
Find this article on:
Google Scholar
Abstract
Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

View Affiliation Details
Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v11i2.3977
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers

Authors: Syailendra Reza Irwansyah Rezeki, Fani Sartika, Tengku Kespandiar, Ita Nurcholifah, Wenny Desty Febrian

View Affiliation Details
Syailendra Reza Irwansyah Rezeki: Politeknik Pariwisata Batam
Fani Sartika: Universitas Muhammadiyah Aceh
Tengku Kespandiar: Politeknik Negeri Bengkalis
Ita Nurcholifah: IAIN Pontianak
Wenny Desty Febrian: Universitas Dian Nusantara
Pages: 2050-2054
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i5.1538
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Influence of Price, Product Quality and Promotion on Customers Purchase Intention of Pasteurized Milk Products

Authors: Frans Sudirjo, Tengku Kespandiar, Agus Nurofik, Septianti Permatasari Palembang, Miranti Pradipta Utami

View Affiliation Details
Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Tengku Kespandiar: Politeknik Negeri Bengkalis
Agus Nurofik: STIA Adabiah Padang
Septianti Permatasari Palembang: University of Pattimura
Miranti Pradipta Utami: Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Pages: 650-654
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i3.1109
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Influence of Store Atmosphere, Social Media, Word of Mouth, and Price on Purchase Intention of MSME Consumers

Authors: Deby R. Karundeng, Musran Munizu, Tengku Kespandiar, Dhety Chusumastuti, Miko Andi Wardana

View Affiliation Details
Deby R. Karundeng: Universitas Gorontalo
Musran Munizu: Hasanuddin University
Tengku Kespandiar: State University of Malang
Dhety Chusumastuti: Sekolah Tinggi Multi Media “MMTC” Yogyakarta
Miko Andi Wardana: Institut Pariwisata dan Bisnis Internasional
Pages: 1336-1342
Views: 0
Downloads: 0
DOI:  10.35870/jemsi.v9i4.1298
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 25 of 27 items 1 2 > >>