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Keywords: "Purchase Decisions"

Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

Authors: Joel Imanuel, Fitri Yutika

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Joel Imanuel: Institut Teknologi dan Bisnis Sabda Setia
Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 5992-6002
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DOI:  10.35870/jemsi.v11i6.6055
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Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop

Authors: Tsara Khalistha Ramadillah, Dadan Abdul Aziz Mubarok

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Tsara Khalistha Ramadillah: Universitas Indoneisa Membangun
Dadan Abdul Aziz Mubarok: Universitas Indoneisa Membangun
Pages: 802-811
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DOI:  10.35870/jemsi.v11i2.3905
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Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

Authors: Mesyias Akren Tindo, Pasifikus Maisirata

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Mesyias Akren Tindo: Universitas Widya Dharma Pontianak
Pasifikus Maisirata: Universitas Widya Dharma Pontianak
Pages: 5838-5846
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DOI:  10.35870/jemsi.v11i6.5507
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Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru

Authors: Pamela Aisya Feliatra, Lailan Tawila Berampu, Rendra Wasnury

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Pamela Aisya Feliatra: Universitas Riau
Lailan Tawila Berampu: Universitas Riau
Rendra Wasnury: Universitas Riau
Pages: 92-101
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DOI:  10.35870/jemsi.v12i1.5604
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
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DOI:  10.35870/jemsi.v9i3.1196
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Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

Authors: Oktaviani Maesaputri, Siti Sarah

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Oktaviani Maesaputri: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 4924-4937
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DOI:  10.35870/jemsi.v11i5.5209
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Role of Product Quality and Store Atmosphere on Purchase Decision of Clothing Product Vintage Vibes

Authors: Siti Aisyah, Chairul Anwar, Nugroho Djati Satmoko, Sutrisno, Uli Wildan Nuryanto

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Siti Aisyah: Unismuh Makassar
Chairul Anwar: Politeknik Jakarta Internasional
Nugroho Djati Satmoko: Padjadjaran University
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 172-178
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DOI:  10.35870/jemsi.v9i1.915
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Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia

Authors: Suparman, Zunan Setiawan, Salamatun Asakdiyah, Sarwo Eddy Wibowo, Eva Yuniarti Utami

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Suparman: Universitas Ahmad Dahlan
Zunan Setiawan: Universitas Ahmad Dahlan
Salamatun Asakdiyah: Universitas Ahmad Dahlan
Sarwo Eddy Wibowo: Politeknik Negeri Samarinda
Eva Yuniarti Utami: Sebelas Maret University
Pages: 2591-2597
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DOI:  10.35870/jemsi.v9i6.1682
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Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis

Authors: Rizky Ramadevi Elakarci, Netti Nurlenawati, Dexi Triadinda

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Rizky Ramadevi Elakarci: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1695-1708
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DOI:  10.35870/jemsi.v11i3.4191
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Pengaruh Brand Awareness dan Store Atmosphere Terhadap Keputusan Pembelian Brand First And Famous Kota Bandung

Authors: Yurni Fadhillah, Aldy Santo Hegiarto

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Yurni Fadhillah: Universitas Teknologi Digital Bandung
Aldy Santo Hegiarto: Universitas Teknologi Digital Bandung
Pages: 5121-5131
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DOI:  10.35870/jemsi.v11i6.5087
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Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung

Authors: Nurliana Aulia, Ridho Riadi Akbar

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Nurliana Aulia: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 335-346
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DOI:  10.35870/jemsi.v11i1.3653
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Pengaruh Peningkatan Citra Merk Terhadap Keputusan Pembelian Roti Mantap Bakery Jember

Authors: Muhammad Kalam Mustajab, Amin Silalahi, Hanif Hadinata Utama

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Muhammad Kalam Mustajab: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Hanif Hadinata Utama: Universitas PGRI ARGOPURO Jember
Pages: 3222-3235
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DOI:  10.35870/jemsi.v11i5.4492
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Pengaruh Diskon, Live Streaming Selling dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee)

Authors: Ane Lestari, Rama Chandra Jaya

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Ane Lestari: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 314-327
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DOI:  10.35870/jemsi.v11i1.3629
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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

Authors: Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

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Khoirul Anwar: Institut Teknologi dan Bisnis Yadika Pasuruan
Bord Nandre Aprila: IBT Pelita Indonesia
Ngurah Pandji Mertha Agung Durya: UDINUS Semarang
Ajeng Andriani Hapsari: Universitas Pradita
Vivid Violin: Politeknik Maritim AMI Makassar
Pages: 2377-2382
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DOI:  10.35870/jemsi.v9i6.1637
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Role of Product Quality and Price on Purchase Decision of Goox Products

Authors: Fahrizal Azhar, Uli Wildan Nuryanto, Abdul Rasyid, Markus Asta Patma Nugraha, Sutrisno

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Fahrizal Azhar: Institut Teknologi dan Bisnis Yadika Pasuruan
Uli Wildan Nuryanto: Universitas Bina Bangsa
Abdul Rasyid: State University of Gorontalo
Markus Asta Patma Nugraha: Politeknik Pelayaran Sumatera Barat
Sutrisno: Universitas PGRI Semarang
Pages: 100-105
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DOI:  10.35870/jemsi.v9i1.900
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Peran Live Streaming Shopee terhadap Pengambilan Keputusan Konsumen Generasi Z

Authors: Nabil Ar Araaf, Ati Mustikasari

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Nabil Ar Araaf: Universitas Telkom
Ati Mustikasari: Universitas Telkom
Pages: 4668-4679
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DOI:  10.35870/jemsi.v11i5.5062
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
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DOI:  10.35870/jemsi.v11i3.4094
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Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Aqua

Authors: Mochamad Ismail Sanjaya, Netti Nurlenawati, Dexi Triadinda

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Mochamad Ismail Sanjaya: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1818-1829
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DOI:  10.35870/jemsi.v11i3.4204
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Pengaruh Media Sosial Instagram dan Content Marketing Terhadap Keputusan Pembelian Pada Kopi Uwak

Authors: Nicky Dwi Agesti, Puji Isyanto, Neni Sumarni

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Nicky Dwi Agesti: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1843-1852
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DOI:  10.35870/jemsi.v11i3.4208
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Strategi Edukasi Produk Bancassurance AIA Terhadap Keputusan Pembelian Nasabah PT BANK CENTRAL ASIA (Tbk)

Authors: Clarissa Octaviani Sutrisna, Arie Hendra Saputro

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Clarissa Octaviani Sutrisna: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 1991-1998
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DOI:  10.35870/jemsi.v11i3.4271
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Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products

Authors: Bahtiar Efendi, Zunan Setiawan, Lalang Saksono, Silvia Ekasari, Musran Munizu

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Bahtiar Efendi: Universitas Sains Al-Qur'an
Zunan Setiawan: Universitas Ahmad Dahlan
Lalang Saksono: Universitas Islam Djakarta
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Musran Munizu: Hasanuddin University
Pages: 2653-2658
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DOI:  10.35870/jemsi.v9i6.1710
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
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DOI:  10.35870/jemsi.v11i4.4556
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Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

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Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
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DOI:  10.35870/jemsi.v11i6.4825
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The Influence of Brand Image, Price, and Fanaticism on the Purchase Decision of J-Hope BTS Concert Tickets in Jakarta

Authors: Bunga Artamevia Taru, Nina Fapari Arif

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Bunga Artamevia Taru: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Nina Fapari Arif: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Pages: 630-641
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DOI:  10.35870/jemsi.v12i1.5905
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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian

Authors: Ari Saputra, Fajar Suryatama, M. Arif Rakhman

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Ari Saputra: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Fajar Suryatama: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
M. Arif Rakhman: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Pages: 1104-1113
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DOI:  10.35870/jemsi.v11i2.3980
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