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Keywords: "Purchase Decision"

Pengaruh Brand Image, Product Quality, and Lifestyle Terhadap Purchase Decision Pada Richeese Factory

Authors: Gilang Prabowo, Nurul Huda

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Gilang Prabowo: Universitas Islam Nahdlatul Ulama Jepara
Nurul Huda: Universitas Islam Nahdlatul Ulama Jepara
Pages: 5048-5059
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DOI:  10.35870/jemsi.v11i6.4875
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Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

Authors: Joel Imanuel, Fitri Yutika

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Joel Imanuel: Institut Teknologi dan Bisnis Sabda Setia
Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 5992-6002
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DOI:  10.35870/jemsi.v11i6.6055
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Role of Product Quality and Store Atmosphere on Purchase Decision of Clothing Product Vintage Vibes

Authors: Siti Aisyah, Chairul Anwar, Nugroho Djati Satmoko, Sutrisno, Uli Wildan Nuryanto

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Siti Aisyah: Unismuh Makassar
Chairul Anwar: Politeknik Jakarta Internasional
Nugroho Djati Satmoko: Padjadjaran University
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 172-178
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DOI:  10.35870/jemsi.v9i1.915
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Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

Authors: Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

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Siti Patimah: Sekolah Tinggi Ilmu Ekonomi Balikpapan
Muhammad Hasyim: Univetsitas Hasanudin
Saipul Al Sukri: UIN Suska Riau
Didit Hadayanti: Universitas Al Ghifari
Hendrajaya: STIEPARI Semarang
Pages: 179-185
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DOI:  10.35870/jemsi.v9i1.928
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Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

Authors: Oktaviani Maesaputri, Siti Sarah

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Oktaviani Maesaputri: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 4924-4937
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DOI:  10.35870/jemsi.v11i5.5209
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Role of Product Quality and Price on Purchase Decision of Goox Products

Authors: Fahrizal Azhar, Uli Wildan Nuryanto, Abdul Rasyid, Markus Asta Patma Nugraha, Sutrisno

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Fahrizal Azhar: Institut Teknologi dan Bisnis Yadika Pasuruan
Uli Wildan Nuryanto: Universitas Bina Bangsa
Abdul Rasyid: State University of Gorontalo
Markus Asta Patma Nugraha: Politeknik Pelayaran Sumatera Barat
Sutrisno: Universitas PGRI Semarang
Pages: 100-105
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DOI:  10.35870/jemsi.v9i1.900
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The Influence of Brand Image, Price, and Fanaticism on the Purchase Decision of J-Hope BTS Concert Tickets in Jakarta

Authors: Bunga Artamevia Taru, Nina Fapari Arif

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Bunga Artamevia Taru: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Nina Fapari Arif: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Pages: 630-641
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DOI:  10.35870/jemsi.v12i1.5905
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Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

Authors: Mesyias Akren Tindo, Pasifikus Maisirata

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Mesyias Akren Tindo: Universitas Widya Dharma Pontianak
Pasifikus Maisirata: Universitas Widya Dharma Pontianak
Pages: 5838-5846
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DOI:  10.35870/jemsi.v11i6.5507
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Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop

Authors: Tsara Khalistha Ramadillah, Dadan Abdul Aziz Mubarok

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Tsara Khalistha Ramadillah: Universitas Indoneisa Membangun
Dadan Abdul Aziz Mubarok: Universitas Indoneisa Membangun
Pages: 802-811
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DOI:  10.35870/jemsi.v11i2.3905
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Pengaruh Subsidi Pemerintah dan Ketersediaan Infrastruktur Pengisian Daya terhadap Keputusan Pembelian Mobil Listrik di Indonesia: Studi Kasus Kota Karawang

Authors: Daffa Dwi Ananda, Asep Muslihat

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Daffa Dwi Ananda: Universitas Singaperbangsa Karawang
Asep Muslihat: Universitas Singaperbangsa Karawang
Pages: 3069-3079
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DOI:  10.35870/jemsi.v11i5.4501
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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

Authors: Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

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Khoirul Anwar: Institut Teknologi dan Bisnis Yadika Pasuruan
Bord Nandre Aprila: IBT Pelita Indonesia
Ngurah Pandji Mertha Agung Durya: UDINUS Semarang
Ajeng Andriani Hapsari: Universitas Pradita
Vivid Violin: Politeknik Maritim AMI Makassar
Pages: 2377-2382
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DOI:  10.35870/jemsi.v9i6.1637
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Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari

Authors: Aldi Primanda, Emilda Emilda, Meilin Veronica

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Aldi Primanda: Universitas Indo Global Mandiri
Emilda Emilda: Universitas Indo Global Mandiri
Meilin Veronica: Universitas Indo Global Mandiri
Pages: 5795-5803
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DOI:  10.35870/jemsi.v11i6.5470
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Pengaruh Diskon, Live Streaming Selling dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee)

Authors: Ane Lestari, Rama Chandra Jaya

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Ane Lestari: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 314-327
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DOI:  10.35870/jemsi.v11i1.3629
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
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DOI:  10.35870/jemsi.v9i3.1196
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Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia

Authors: Suparman, Zunan Setiawan, Salamatun Asakdiyah, Sarwo Eddy Wibowo, Eva Yuniarti Utami

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Suparman: Universitas Ahmad Dahlan
Zunan Setiawan: Universitas Ahmad Dahlan
Salamatun Asakdiyah: Universitas Ahmad Dahlan
Sarwo Eddy Wibowo: Politeknik Negeri Samarinda
Eva Yuniarti Utami: Sebelas Maret University
Pages: 2591-2597
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DOI:  10.35870/jemsi.v9i6.1682
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Pengaruh Promosi Penjualan Terhadap Online Customer Review serta Dampaknya pada Keputusan Pembelian di Sayurbox

Authors: Novan Yurindera

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Novan Yurindera: Institut Bisnis Nusantara
Pages: 143-150
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DOI:  10.35870/jemsi.v8i2.833
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Strategi Edukasi Produk Bancassurance AIA Terhadap Keputusan Pembelian Nasabah PT BANK CENTRAL ASIA (Tbk)

Authors: Clarissa Octaviani Sutrisna, Arie Hendra Saputro

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Clarissa Octaviani Sutrisna: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 1991-1998
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DOI:  10.35870/jemsi.v11i3.4271
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Pengaruh Peningkatan Citra Merk Terhadap Keputusan Pembelian Roti Mantap Bakery Jember

Authors: Muhammad Kalam Mustajab, Amin Silalahi, Hanif Hadinata Utama

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Muhammad Kalam Mustajab: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Hanif Hadinata Utama: Universitas PGRI ARGOPURO Jember
Pages: 3222-3235
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DOI:  10.35870/jemsi.v11i5.4492
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
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DOI:  10.35870/jemsi.v11i4.4556
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Peran Live Streaming Shopee terhadap Pengambilan Keputusan Konsumen Generasi Z

Authors: Nabil Ar Araaf, Ati Mustikasari

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Nabil Ar Araaf: Universitas Telkom
Ati Mustikasari: Universitas Telkom
Pages: 4668-4679
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DOI:  10.35870/jemsi.v11i5.5062
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The Impact Of Lifestyle And Product Attractiveness On Purchasing Decisions Aceh SMEs Coffee Products

Authors: Yusrawati, Syarifah Maihani, Al Mahfud Saputra, Emi Safrina, Sri Murniyanti

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Yusrawati: Almuslim University
Syarifah Maihani: Almuslim University
Al Mahfud Saputra: Universitas Almuslim
Emi Safrina: Almuslim University
Sri Murniyanti: Almuslim University
Pages: 3145-3153
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DOI:  10.35870/jemsi.v10i6.3264
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Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung

Authors: Nurliana Aulia, Ridho Riadi Akbar

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Nurliana Aulia: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 335-346
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DOI:  10.35870/jemsi.v11i1.3653
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Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers

Authors: Abdul Manap, Yusmita Hawari, Andriani Lubis, Zurlina Lubis, Asep Saepullah

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Abdul Manap: Universitas Jayabaya
Yusmita Hawari: Universitas Jayabaya
Andriani Lubis: Universitas Jayabaya
Zurlina Lubis: Universitas Jakarta Internasional
Asep Saepullah: Universitas Jayabaya
Pages: 2029-2034
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DOI:  10.35870/jemsi.v9i5.1529
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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian

Authors: Ari Saputra, Fajar Suryatama, M. Arif Rakhman

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Ari Saputra: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Fajar Suryatama: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
M. Arif Rakhman: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Pages: 1104-1113
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DOI:  10.35870/jemsi.v11i2.3980
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
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DOI:  10.35870/jemsi.v11i3.4094
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