Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products

Authors: Rania Aysha Muhamad Basalamah, Anastasya Umayah, Tri Wismiarsi

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Rania Aysha Muhamad Basalamah: Sampoerna University

Anastasya Umayah: Sampoerna University

Tri Wismiarsi: Sampoerna University