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Keywords: "Buying Decision"

Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers

Authors: Frans Sudirjo, Luh Komang Candra Dewi, Elizabeth, Fahrina Mustafa, Sonny Santosa

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Luh Komang Candra Dewi: Universitas Triatma Mulya
Elizabeth: Universitas Budi Luhur
Fahrina Mustafa: Hasanuddin University
Sonny Santosa: Universitas Buddhi Dharma
Pages: 2432-2437
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DOI:  10.35870/jemsi.v9i6.1648
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Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
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DOI:  10.35870/jemsi.v11i2.3962
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Pengaruh Promosi Penjualan Terhadap Online Customer Review serta Dampaknya pada Keputusan Pembelian di Sayurbox

Authors: Novan Yurindera

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Novan Yurindera: Institut Bisnis Nusantara
Pages: 143-150
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DOI:  10.35870/jemsi.v8i2.833
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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

Authors: Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

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Khoirul Anwar: Institut Teknologi dan Bisnis Yadika Pasuruan
Bord Nandre Aprila: IBT Pelita Indonesia
Ngurah Pandji Mertha Agung Durya: UDINUS Semarang
Ajeng Andriani Hapsari: Universitas Pradita
Vivid Violin: Politeknik Maritim AMI Makassar
Pages: 2377-2382
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DOI:  10.35870/jemsi.v9i6.1637
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Analysis of the Influence of Product Quality, Brand Image and Country of Origin on Purchase Decision of Xiaomi Mobile Phone Products

Authors: Frans Sudirjo, Henny Dwijayani, Ana Fitriyatul Bilgies, Andriya Risdwiyanto, Nurlaili Rahmi

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Henny Dwijayani: Affiliation name not available
Ana Fitriyatul Bilgies: Darul Ulum Islamic University
Andriya Risdwiyanto: Universitas Proklamasi 45
Nurlaili Rahmi: Politeknik Negeri Sriwijaya
Pages: 1932-1936
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DOI:  10.35870/jemsi.v9i5.1485
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Faktor- Faktor Yang Meningkatkan Keputusan Pembelian Produk oleh Generasi Milenial Pada Pasar Tradisional di Kota Kupang

Authors: Roswita Felsiani Sain, Jeanet Jeshintya Sarce Loinenak, Albert Palla Manikin, Susana Purnamasari Baso

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Roswita Felsiani Sain: Universitas Katolik Widya Mandira
Jeanet Jeshintya Sarce Loinenak: Universitas Katolik Widya Mandira
Albert Palla Manikin: Universitas Katolik Widya Mandira
Susana Purnamasari Baso: Universitas Katolik Widya Mandira
Pages: 50-55
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DOI:  10.35870/jemsi.v11i1.3489
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Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian

Authors: Ita Erliyani

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Ita Erliyani: Raharja University
Pages: 736-744
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DOI:  10.35870/jemsi.v11i2.3858
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Dampak Green Marketing dan Green Brand Image terhadap Keputusan Pembelian pada Konsumen Laki-laki Produk Fashion Ramah Lingkungan Merk X di Kediri

Authors: Shara Merry Palupi, Ellyn Citra Putranti

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Shara Merry Palupi: STIE Kesuma Negara Blitar
Ellyn Citra Putranti: STIE Kesuma Negara Blitar
Pages: 1125-1135
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DOI:  10.35870/jemsi.v11i2.3997
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
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DOI:  10.35870/jemsi.v11i5.5093
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