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Keywords: "Brand Trust"

Pengaruh Brand Image, Brand Satisfaction dan Brand Trust Terhadap Brand Loyalty Pelanggan Outfix di Wilayah Bandung

Authors: Annisa Selly Aprianti, Dadan Abdul Aziz Mubarok

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Annisa Selly Aprianti: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2034-2048
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DOI:  10.35870/jemsi.v11i4.4250
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The Influence of Sharia Perception, Price, Location, Value Creation and Brand Trust on Loyalty of Modern Supermarket Customers

Authors: Yoesoep Edhie Rachmad, Endang Meilani, Muhammad Rizki, Moh Gifari Sono, Sari Fitri

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Yoesoep Edhie Rachmad: Universal Institute of Professional Management
Endang Meilani: Universitas Graha Karya Muara Bulian
Muhammad Rizki: Politeknik STIA LAN Jakarta
Moh Gifari Sono: Universitas Muhammadiyah Luwuk
Sari Fitri: STAIN Mandailing Natal
Pages: 577-581
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DOI:  10.35870/jemsi.v9i3.1116
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Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products

Authors: Bahtiar Efendi, Zunan Setiawan, Lalang Saksono, Silvia Ekasari, Musran Munizu

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Bahtiar Efendi: Universitas Sains Al-Qur'an
Zunan Setiawan: Universitas Ahmad Dahlan
Lalang Saksono: Universitas Islam Djakarta
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Musran Munizu: Hasanuddin University
Pages: 2653-2658
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DOI:  10.35870/jemsi.v9i6.1710
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Pengaruh Brand Image, Brand Trust dan Electronic Word of Mouth Terhadap Keputusan Pembelian Body Lotion Nivea (Studi Pada Pengguna Shopee Mall di Bandung)

Authors: seli saniyyah, Arie Hendra Saputro, Dadan Abdul Aziz Mubarok

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seli saniyyah: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 3331-3340
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DOI:  10.35870/jemsi.v10i6.3377
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Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

Authors: Mesyias Akren Tindo, Pasifikus Maisirata

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Mesyias Akren Tindo: Universitas Widya Dharma Pontianak
Pasifikus Maisirata: Universitas Widya Dharma Pontianak
Pages: 5838-5846
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DOI:  10.35870/jemsi.v11i6.5507
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Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Aqua

Authors: Mochamad Ismail Sanjaya, Netti Nurlenawati, Dexi Triadinda

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Mochamad Ismail Sanjaya: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1818-1829
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DOI:  10.35870/jemsi.v11i3.4204
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Analysis of The Influence of Brand Trust and Brand Image on Customer Loyalty of Toyota Family Car Product

Authors: Noer Soetjipto, Luh Komang Candra Dewi, Ratnawita, Dian Ariani, Harimurti Wulandjani

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Noer Soetjipto: STIE YAPAN Surabaya
Luh Komang Candra Dewi: Universitas Triatma Mulya
Ratnawita: STIMA IMMI
Dian Ariani: Universitas Teuku Umar
Harimurti Wulandjani: Pancasila University
Pages: 2139-2144
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DOI:  10.35870/jemsi.v9i5.1560
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Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers

Authors: Frans Sudirjo, Silvia Ekasari, Bahtiar Efendi, Luh Komang Candra Dewi, Muhammad Asir

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Frans Sudirjo: a:1:{s:5:"en_US";s:36:"Universitas 17 Agustus 1945 Semarang";}
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Bahtiar Efendi: Universitas Sains Al-Qur'an
Luh Komang Candra Dewi: Universitas Triatma Mulya
Muhammad Asir: Politeknik Lembaga Pendidikan dan Pengembangan Profesi
Pages: 129-135
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DOI:  10.35870/jemsi.v10i1.2160
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Pengaruh Brand Trust dan Online Customer Review Terhadap Minat Beli Pada Marketplace Bukalapak

Authors: Auryn Latifa Anindya, Ridho Riadi Akbar

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Auryn Latifa Anindya: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 377-388
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DOI:  10.35870/jemsi.v11i1.3668
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Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

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Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
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DOI:  10.35870/jemsi.v11i6.4825
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Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

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Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
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DOI:  10.35870/jemsi.v11i4.4305
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Pengaruh Brand Trust, Promosi Media Sosial dan Persepsi Konsumen Terhadap Keputusan Pembelian Konsumen Terhadap Permen Relaxa di Kabupaten Bandung

Authors: Muhammad Ihsan Muchtar, Ridho Riadi Akbar, Muhammad Rizki Pratama

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Muhammad Ihsan Muchtar: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Muhammad Rizki Pratama: Universitas Indonesia Membangun
Pages: 715-722
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DOI:  10.35870/jemsi.v10i1.2075
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The Influence of USP and E-WOM on Brand Trust and Its Impact on Purchasing Decisions

Authors: Rendy Dwi Purnomo, Donni Junipriansa

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Rendy Dwi Purnomo: Telkom University
Donni Junipriansa: Telkom University
Pages: 3504-3515
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DOI:  10.35870/jemsi.v11i5.4629
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Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Dinda Ayu Pradina: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Yuni Kurniawati: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Jerry Heikal: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Pages: 750-757
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DOI:  10.35870/jemsi.v10i1.2018
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