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Keywords: "Brand Awareness"

Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
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DOI:  10.35870/jemsi.v9i2.1032
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The Comparison Analysis of Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality of Two Top of Mind Camera Products

Authors: Revi Sesario, Nugroho Djati Satmoko, Errie Margery, Yusi Faizathul Octavia, Miska Irani Tarigan

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Revi Sesario: Politeknik Negeri Pontianak
Nugroho Djati Satmoko: Padjadjaran University
Errie Margery: STIE Professional Manajemen College Indonesia
Yusi Faizathul Octavia: Sekolah Tinggi Ilmu Ekonomi AMM
Miska Irani Tarigan: Universitas Katolik Santo Thomas
Pages: 388-392
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DOI:  10.35870/jemsi.v9i2.1058
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The Influence Of Marketing Mix And Brand Awareness On Banking Customers' Interest In Using Home Ownership Credit Services

Authors: Frans Sudirjo, Wahyu Anugrah Manippi, Flora Grace Putrianti, Ratu Nadya Wahyuningratna, Muhammad Syafral

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Wahyu Anugrah Manippi: Institut Turatea Indonesia
Flora Grace Putrianti: University of Sarjanawiyata Tamansiswa
Ratu Nadya Wahyuningratna: Universitas Pembangunan Nasional Veteran
Muhammad Syafral: Universitas Esa Unggul
Pages: 794-800
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DOI:  10.35870/jemsi.v10i2.2379
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Pengaruh Brand Awareness dan Store Atmosphere Terhadap Keputusan Pembelian Brand First And Famous Kota Bandung

Authors: Yurni Fadhillah, Aldy Santo Hegiarto

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Yurni Fadhillah: Universitas Teknologi Digital Bandung
Aldy Santo Hegiarto: Universitas Teknologi Digital Bandung
Pages: 5121-5131
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DOI:  10.35870/jemsi.v11i6.5087
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Pengaruh Komunikasi Pemasaran Terintegrasi (Integrated Marketing Communication) Terhadap Ekuitas Merek Melalui Kesadaran Merek Pada UMKM Unggulan Kota Tasikmalaya

Authors: Jeffry Nugraha, Sudianto Sudianto

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Jeffry Nugraha: Universitas Bakti Tunas Husada
Sudianto Sudianto: Universitas Bakti Tunas Husada
Pages: 3301-3308
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DOI:  10.35870/jemsi.v11i5.4508
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
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DOI:  10.35870/jemsi.v9i3.1196
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Pengaruh Influencer marketing, Scarcity Marketing, dan Brand Awareness Terhadap Purchase intention pada Brand Rucas (Studi Pada Pengguna Instagram)

Authors: Linda Mulyati, Dadan Abdul Aziz Mubarok

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Linda Mulyati: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2768-2780
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DOI:  10.35870/jemsi.v11i4.4531
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Pengaruh Brand Awareness, Influencer Marketing dan Harga Terhadap Keputusan Pembelian pada Produk Sunscreen Nivea di Kota Bandung

Authors: Selvia Pebriyani, Ridho Riadi Akbar

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Selvia Pebriyani: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 355-365
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DOI:  10.35870/jemsi.v11i1.3659
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Pengaruh Brand Awareness, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Atap Plastik UPVC Maspion di Kota Bandung

Authors: Nisa Nuraeni Aenudin, Arie Hendra Saputro

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Nisa Nuraeni Aenudin: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 761-773
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DOI:  10.35870/jemsi.v11i2.3883
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Strategi Optimalisasi Media Sosial Marketing Dalam Meningkatkan Brand Awareness dan Penjualan Batik Putri Sanggabuana Karawang

Authors: Rizky Ahmad Pribadi, Sihabudin, Robby Fauji

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Rizky Ahmad Pribadi: Universitas Buana Perjuangan Karawang
Sihabudin: Universitas Buana Perjuangan Karawang
Robby Fauji: Universitas Buana Perjuangan Karawang
Pages: 1753-1764
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DOI:  10.35870/jemsi.v11i3.4196
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Analysis of The Influence of E-Service Quality and Brand Awareness on Customer Satisfaction of Marketplace Bukalapak

Authors: Betty Rahayu, D. Yadi Heryadi, Yulia Novita, Dahlia Nopelina Siallagan, Syamsulbahri

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Betty Rahayu: Universitas Darul Ulum Jombang
D. Yadi Heryadi: Siliwangi University
Yulia Novita: Universitas Islam Negeri Sultan Syarif Kasim Riau
Dahlia Nopelina Siallagan: Universitas Sisingamangaraja XII Tapanuli
Syamsulbahri: Al Madinah International University
Pages: 1908-1912
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DOI:  10.35870/jemsi.v9i5.1509
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Analisis Strategi Pemasaran Digital Layanan Indibiz dalam Menjangkau Usaha Kecil dan Menengah di Kota Yogyakarta

Authors: W.M. Rhomas Nabbaro AS, Albari Albari

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W.M. Rhomas Nabbaro AS: Universitas Islam Indonesia
Albari Albari: Universitas Islam Indonesia
Pages: 1001-1011
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DOI:  10.35870/jemsi.v12i1.5729
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Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

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Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
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DOI:  10.35870/jemsi.v12i1.5823
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Analisis Strategi Pemasaran Segmentation, Target, Positioning (STP), dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Produk Jas Hujan

Authors: Pramia Andriana Putri, Fizi Fauziya

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Pramia Andriana Putri: Universitas Teknologi Digital
Fizi Fauziya: Universitas Teknologi Digital
Pages: 2326-2334
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DOI:  10.35870/jemsi.v10i4.2588
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Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang

Authors: Silvi Yulianingsih, Rieke Retnosary, Dini Yani

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Silvi Yulianingsih: Universitas Buana Perjuangan Karawang
Rieke Retnosary: Universitas Buana Perjuangan Karawang
Dini Yani: Universitas Buana Perjuangan Karawang
Pages: 1564-1574
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DOI:  10.35870/jemsi.v11i3.4155
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Analisis Faktor Internal dan Faktor Eksternal dalam Menentukan Strategi Bisnis  melalui Pendekatan SWOT pada UMKM Dodonut

Authors: Faza Amaliah Az Zahra, Salim Siregar

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Faza Amaliah Az Zahra: Universitas Singaperbangsa Karawang
Salim Siregar: Universitas Singaperbangsa Karawang
Pages: 3057-3068
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DOI:  10.35870/jemsi.v11i5.4481
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