Efendi, Bahtiar, et al. “Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products”. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), vol. 9, no. 6, Dec. 2023, pp. 2653-8, https://doi.org/10.35870/jemsi.v9i6.1710.