Sudirjo, Frans, et al. “Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers”. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), vol. 9, no. 6, Dec. 2023, pp. 2432-7, https://doi.org/10.35870/jemsi.v9i6.1648.