LIANANDA, Inka; SITI KOMARIAH HILDAYANTI; MOHAMMAD KURNIAWAN. Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang: Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 10, n. 2, p. 1261–1270, 2024. DOI: 10.35870/jemsi.v10i2.2289. Disponível em: https://journal.lembagakita.org/jemsi/article/view/2289. Acesso em: 30 dec. 2025.