Published: 2024-08-01
Pengaruh Label Halal dan Religiusitas terhadap Keputusan Pembelian Produk Kosmetik di Kota Banda Aceh
DOI: 10.35870/jemensri.v9i2.1140
Indina Tazkiya Lubis, Muhammad Yasir, Nevi Hasnita
- Indina Tazkiya Lubis: Universitas Islam Negeri Ar-Raniry
- Muhammad Yasir: Universitas Islam Negeri Ar-Raniry
- Nevi Hasnita: Universitas Islam Negeri Ar-Raniry
Abstract
This study aims to analyze the influence of halal labeling and religiosity on purchasing decisions for beauty products, as well as to examine the moderating role of gender in the functional relationship between these two variables. The research sample consists of 100 cosmetic product users in Banda Aceh, selected through purposive sampling. Data collection was carried out using an online questionnaire, and the data were subsequently analyzed using multiple linear regression and moderated regression analysis. The study found that both halal labeling and religiosity have a positive and significant effect on purchasing decisions for cosmetic products. The greater the importance consumers place on halal labeling and the higher their level of religiosity, the more likely they are to purchase cosmetic products
Keywords
Downloads
Article Information
This article has been peer-reviewed and published in the Jurnal Ekonomi Manajemen dan Sekretari. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 9 No. 2 (2024)
-
Section: Articles
-
Published: August 1, 2024
-
License: CC BY 4.0
-
Copyright: © 2024 Authors
-
DOI: 10.35870/jemensri.v9i2.1140
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Indina Tazkiya Lubis
Mahasiswa Program Studi S2 Ekonomi Syariah, Pascasarjana, Universitas Islam Negeri Ar-Raniry, Kota Banda Aceh, Provinsi Aceh, Indonesia
Muhammad Yasir
Dosen Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry, Kota Banda Aceh, Provinsi Aceh, Indonesia
Nevi Hasnita
Dosen Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry, Kota Banda Aceh, Provinsi Aceh, Indonesia
-
Abd Rahman, et al. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1).
-
Astogini, D., Wahyudin, W., & Wulandari, S. Z. (2014). Aspek religiusitas dalam keputusan pembelian produk halal (Studi tentang labelisasi halal pada produk makanan dan minuman kemasan). Jurnal Ekonomi, Bisnis, dan Akuntansi, 13(1).
-
Astogini, D., et al. (2011). Aspek religiusitas dalam keputusan pembelian produk halal. JEBA, 13(1), 2.
-
Tarigan, E. D. S. (2016). Pengaruh gaya hidup, label halal, dan harga terhadap keputusan pembelian kosmetik Wardah pada mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Medan Area Medan. Jurnal Konsep Bisnis dan Manajemen, 3(1), 47.
-
Fauziah. (2018). Pengaruh label halal terhadap keputusan pembelian produk kosmetik. Jurnal Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa, 23.
-
Ghozali, I. (2009). Aplikasi analisis multivariate dengan program SPSS (2nd ed., p. 89). Universitas Diponegoro.
-
Glock, C., & Stark, R. (1966). Religion and society in tension. University of California.
-
Makrufah, I. A. (2017). Pengaruh citra merek dan label halal terhadap keputusan pembelian kosmetik (studi kasus pada konsumen di Outlet Toserba Laris Kartasura) (Skripsi). Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Surakarta, 20.
-
Izzuddin, A. (2018). Pengaruh label halal, kesadaran halal, dan bahan makanan terhadap minat beli makanan kuliner. Jurnal Penelitian Ipteks, 3(2), 100–114.
-
Jalaluddin, R. (2004). Psikologi komunikasi. Remaja Rosdakarya.
-
Jusuf, D. I. (2018). Perilaku konsumen di masa bisnis online. Andi.
-
Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran (12th ed.). PT INDEKS.
-
Kurniasari. (2017). Pengaruh country image dan beauty vlogger review terhadap purchase intention konsumen kosmetik Korea (Skripsi). Universitas Islam Negeri Syarif Hidayatullah.
-
Larasati, A., Hamdani, I., & Lisnawati, S. (2019). Pengaruh label halal terhadap produk kecantikan. Al Maal: Journal of Islamic Economics and Banking, 1(1), 48–64.
-
Lestari, T. D., & Daswan, L. (2023). Pengaruh religiusitas dan label halal terhadap keputusan pembelian kosmetik. Management and Accounting Research Statistics, 3(1), 136.
-
Prasetya, A. Y. (2022). Analisis pengaruh religiusitas, label halal, dan word of mouth terhadap keputusan pembelian produk kosmetik Wardah di Toko Candra Semarang. Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), 12(2).
-
Pratiwi, A. E., Purwanto, H., & Sidanti, H. (2022). Pengaruh halal awareness dan religiusitas terhadap keputusan pembelian melalui minat beli sebagai variabel intervening (Studi empiris masyarakat Kota Madiun). SIMBA: Seminar Inovasi Manajemen, Bisnis, dan Akuntansi, IV.
-
Rakhi, H. (2019). Analisis pengaruh labelisasi halal terhadap keputusan pembelian produk kosmetik: Studi kasus Kota Pontianak. ISLAMICONOMIC: Jurnal Ekonomi Islam, 10(1).
-
Rakhmawati, A. (2018). Pengaruh label halal dan religiusitas terhadap minat beli dan keputusan pembelian. Sketsa Bisnis, 5(1), 49–59.
-
Rohamah, S. (2022). Analisis pengaruh labelisasi halal dan brand image terhadap keputusan pembelian konsumen muslim dengan religiusitas sebagai variabel moderating pada produk kosmetik di Kota Bandar Lampung (Tesis). UIN Raden Intan Lampung, 9.
-
Sugiyono. (2001). Metode penelitian. Alfabeta.
-
Sugiyono. (2016). Metode penelitian kuantitatif kualitatif dan R&D. Alfabeta.
-
Lestari, T. D. (2023). Pengaruh religiusitas dan label halal terhadap keputusan pembelian kosmetik. Mars Journal, 3(1), 136.
-
Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal.
-
Utami, W. B. (2013). Pengaruh label halal terhadap keputusan membeli (Survei pada pembeli produk kosmetik Wardah di Outlet Wardah Griya Muslim An-Nisa Yogjakarta) (Skripsi). Fakultas Ilmu Sosial dan Humaniora, UIN Sunan Kalijaga.
-
Wahyurini, S. C., & Trianasari, N. (2020). Analisis pengaruh label halal dan harga terhadap keputusan pembelian kosmetik Wardah. Jurnal Mitra Manajemen, 4(1), 39–50.
-
Adilla, W. S. (2017). Pengaruh label halal terhadap keputusan konsumen dalam pembelian produk makanan kemasan (Skripsi). Fakultas Syariah, UIN Ar-Raniry, 6.
-
Rasma, Y. (n.d.). Analisis komparatif labelisasi halal pada kosmetik dalam meningkatkan minat beli masyarakat Kec. Syiah Kuala dan Kec. Kuta Alam (Skripsi). Fakultas Ekonomi dan Bisnis Islam, UIN Ar-Raniry Banda Aceh, 3.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright and Licensing Agreement
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
- Authors retain full copyright of their work
- Authors grant the journal right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0)
- This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.