Published: 2024-02-04
Pengembangan Packaging Produk Untuk Menambah Nilai Jual Pada UMKM Minasarua Saijah Sondosia Kabupaten Bima
DOI: 10.35870/ljit.v2i1.2120
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Abstract
Micro businesses or small and medium enterprises (MSMEs) are one of the backbones of the Indonesian economy. The role of MSMEs is to meet people's needs for superior quality products, open new jobs and increase regional income. One of the micro businesses in Sondosia Village, Bima Regency is Minasarua Saijah, but its distribution is considered less widespread. The aim of this guidance is to develop Minasarua Saijah products in order to bring MSMEs up to class to increase sales results and distribution coverage. The implementation methods used are surveys, interviews, discussions and implementation. The results obtained from this activity are product changes to become superior, including packaging and logo innovations to increase consumer buying interest. From the results of the guidance carried out, it is hoped that Minasarua Saijah MSMEs can develop even more rapidly so that they can increase income.
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Article Information
This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 2 No. 1 (2024)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/ljit.v2i1.2120
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Shafira Awalia
Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia
Wulandari
Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia
Gusmawarni
Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia
Mihra Julianti
Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia
Ita Purnama
Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia
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